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Electrolux appoints Percept’s Allied Media as media planning partner

09-April-2008
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Electrolux appoints Percept’s Allied Media as media planning partner

Percept’s Allied Media has been appointed as media planning and execution partner for Electrolux. Eric Braganza, COO, Electrolux, said, “It is very important for a company to choose the perfect and effective agency for getting effective results out if it. We welcome the Allied team on board as our new partner in making our brand healthier and working towards our unique brand strategies.”

Madhav Nene, General Manager-Marketing, Electrolux, remarked, “I am quite impressed by their Engagement Planning Process. We truly believe that they would surely contribute in helping us achieve the predefined brand and marketing objectives. Allied Media has accepted the challenges and given their best to fulfil the media requirements of the brands. Brand Electrolux plans to invest around Rs 25 crore in FY09.”

Elated with win, Shripad Kulkarni, COO, Allied Media, said, “Electrolux is a very prestigious win for us, and it is a great way to start the new financial year. This win is due to our pioneering Engagement Planning Process, which is about True 360-degree planning, our main differentiator.”

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