exchange4media.com and Eikona, the Neutral, Earned Media Planning, Audit & Advisory Service, jointly bring to you an infographic fortnightly series called EIKONA connect. This series will focus on quick interesting nuggets of PR/Earned Media Trends and dynamics faced by the Professionals of Corporate Communications & PR Firms. The objective is to create and inculcate informed opinion about PR and aid towards Scientific Decision Making Process.
A brand’s thought leadership is a junction of the brand’s experience across touch points and what the internal custodians, company spokespersons; have to (directly or indirectly) say about their own brand. While the former requires separate skill sets to manage, the latter is where the Public Relations industry has been performing fabulously.
Not just that, there are certain sectors where the Public Relations Industry deals and manages the thoughts/views of as many as 130 spokespersons per sector per month. This means that they are dealing with at least 7-10 spokespersons per Client Organization.
Going by the data below, the Banking sector seems to be very aggressive in terms of its thought leadership across business, mainline and regional publications. On an average month, 134 spokespersons talk about various aspects of the industry in the editorial space.
Followed by that is the Telecom sector that exposes and manages 90 spokespersons per month. This means an average of more than 10 spokespersons per Client organization.
Categories like General Entertainment Channels, Non Banking Financial Companies, etc. operate at a much lower threshold – around 20 per month.
It is a challenge to manage and showcase such high numbers of spokespersons per month to meet the client’s communications and business objectives. It requires patience, perseverance and more importantly, in-depth understanding of the client’s business.