Eggfirst strengthens its Account Management team

Eggfirst strengthens its Account Management team

Author | exchange4media News Service | Saturday, Jan 11,2014 11:11 AM

Eggfirst strengthens its Account Management team

Eggfirst, a mid-size advertising agency based in Mumbai, has roped in two senior professionals to strengthen its Account Management team. Vijay Anand joins the agency as Client Services Director, while Neha Datwani has been appointed as Group Account Manager.

Prior to Eggfirst, Anand was with Sanket Communications in a similar capacity. In a career spanning two decades, he has worked with MAA Bozell, Disha Communication and a few other agencies. He has handled brands such as Hero Motocorp, Samsung, and Nerolac, among others. On his appointment, he said, “I am glad to be a part of an agency that believes in keeping brands ahead of the curve through the right combination of strategy and creative. It’s a sure-shot recipe for success.”

Neha Datwani has worked with brands in various sectors such as hospitality, retail and telecom. Godrej, Kelvinator, Club Mahindra, Tata Docomo are a few of the brands that she has handled. Sharing her thoughts in her move, she said, “I have joined Eggfirst, a young, dynamic and multi-talented agency, as a Group Account Manager with a belief of working with my heart and giving my best.”

Commenting on the development, Ravi Banka, CMD, Eggfirst said, “With an ever-evolving business environment where consumers are co-creators of brands, there is a need to have a team that believes in the power of the new media and consumer age. Both Vijay and Neha bring that sharp connect with brands and consumers. Their addition to the team will surely add value to the brands we work for.”

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