In line with its growth plans, Mumbai-based advertising agency Eggfirst has appointed two key persons to strengthen its senior management team. Hitesh Sohandani joins as Business Head, while Sunil Balan comes on board as Client Servicing Director.
Sohandani joins Eggfirst after a successful stint as Business Head at Everest. With more than 15 years of experience in advertising, he has also worked with Triton as a Group Account Director. On joining Eggfirst, Sohandani said, “I am absolutely delighted and am looking forward to the exciting opportunities at Eggfirst. Given the ambitious growth plans, I am relishing the challenges that lie ahead.”
Balan brings with him a lot of strategic experience having worked with agencies like Triton. For Balan, Eggfirst is just the right platform to do meaningful, creative work with like-minded people. He said, “Eggfirst is the place I was looking to work with to do some really exciting work. With an immensely hard working team, I am keen on working with them to take it to the next level.”
Commenting on the new appointments, Ravi Banka, CMD, Eggfirst said, “With an ever-evolving business environment where consumers are co-creators of brands, with the cut throat competition amongst agencies, Eggfirst intends to have those brands as clients - the ones that are known for their creative breakthroughs. Having both of them on board gives us all the more strength to explore new endeavors in coming years.”
For the record, Eggfirst is a full service advertising agency, which offers end to end creative solutions. Some of Eggfirst’s clients include Unilever, Vim, Hari Darshan, Tata Consulting Services, Tata Salt, Shalimar Paints, Reliance Digital, Maya Digital , Shivam Autozone, and Blaupunkt, among others.