Top Story


Home >> Advertising >> Article

Eggfirst bags creative duties of Volkswagen Finance

Font Size   16
Eggfirst bags creative duties of Volkswagen Finance

Eggfirst India has won the creative duties of Volkswagen Finance Pvt. Ltd. (VWFPL), following a multi-agency pitch.

Eggfirst presented a focussed strategic approach towards the brand's online and offline presence that resulted in its win. The agency is currently involved in re-crafting the brand's online and social media presence.

“We were impressed with Eggfirst's strategies as well as their understanding of the brand and the creative it resulted in. This put the agency a notch above the others,” said Dennis Ching, Senior Marketing Manager, Volkswagen Finance.

Ashish Banka, Senior Vice-President, Eggfirst, said, “We are proud to partner a brand with a history as immaculate as Volkswagen Finance. We look forward to doing brilliant work for them and making the brand’s journey a memorable one.”

Volkswagen Finance supports customers of the Volkswagen Group in India by facilitating the delivery of innovative financing and insurance solutions.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...