Top Story

e4m_logo.png

Home >> Advertising >> Article

Eggfirst bags creative duties of Volkswagen Finance

02-February-2015
Font Size   16
Share
Eggfirst bags creative duties of Volkswagen Finance

Eggfirst India has won the creative duties of Volkswagen Finance Pvt. Ltd. (VWFPL), following a multi-agency pitch.

Eggfirst presented a focussed strategic approach towards the brand's online and offline presence that resulted in its win. The agency is currently involved in re-crafting the brand's online and social media presence.

“We were impressed with Eggfirst's strategies as well as their understanding of the brand and the creative it resulted in. This put the agency a notch above the others,” said Dennis Ching, Senior Marketing Manager, Volkswagen Finance.

Ashish Banka, Senior Vice-President, Eggfirst, said, “We are proud to partner a brand with a history as immaculate as Volkswagen Finance. We look forward to doing brilliant work for them and making the brand’s journey a memorable one.”

Volkswagen Finance supports customers of the Volkswagen Group in India by facilitating the delivery of innovative financing and insurance solutions.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017