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Eggfirst bags creative duties for home & kitchen appliances brand McCoy

13-October-2016
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Eggfirst bags creative duties for home & kitchen appliances brand McCoy

McCoy, from Canbara Industries Pvt. Ltd., is a home and kitchen appliances brand synonymous with quality, style and range. McCoy has a national presence with a strong dealer network across the country and a significant international presence too.

Eggfirst was chosen for the creative mandate as well as its digital strategy & management after a multi-agency pitch.

K.M. Shetty,Chairman, Canbara Industries Pvt. Ltd said, “We chose Eggfirst as our agency as they seem to understand the business aspirations as well as constraints of an emerging brand. While, over the last few decades, we have delivered great value to millions of consumer households, we are confident that Eggfirst will enable our brand scale newer heights.”

Ravikant Banka, CMD, Eggfirst, says, "On the one hand, it is always a delight to work as brand custodians – akin to the agencies in the 70’s and 80’s.On the other hand, it’s a huge responsibility. That’s what advertising is all about, isn’t it.”

Eggfirst is an award winning, mid-size, strategic creative and digital agency designed to work with brand owners.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.