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Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat

Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat

Author | Priyanka Mehra and Sarmishtha Neogy | Thursday, Jan 28,2016 8:55 AM

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Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat

At the 15th year of the Effie Awards organised by the Advertising Club, Mullen Lowe Lintas walked away with the ‘Agency of the Year’ award. It also took home the ‘Grand Effie of the Year’ award for the brand Paper Boat under the Integrated Advertising category. It maybe recalled that Mullen Lowe Lintas had bagged the Grand Effie in 2013, dethroning Ogilvy who was then reigning champion. While Ogilvy reclaimed the title last year, it seems Mullen Lowe is back on the winning trajectory.

 Hindustan Unilever (HUL) maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award.

The number of entries saw a 28% rise from 465 entries last year to 603 entries. There was an all time high participation of 57 agencies as compared to 48 agencies this year. A total of 15 Gold, 26 Silver and 54 Bronze awards were given away at the Effies this year. 

Mullen Lowe Lintas took home six Gold Effies, followed by five Silver and 13 Bronze awards, making their overall count 24. 

“Acknowledgement at the Effies that our creative solutions have worked in the market place is something that we always welcome and cherish. Besides it being a reinforcement and a vindication of the type of creative work we believe in, they also serve as an encouragement to the agency to continue to delivering disproportionate ROI to our clients' investments. I am particularly pleased with the range of brands and categories where we have won. Besides this width, it is also gratifying to note that our work on brands in both established and new sectors have been acknowledged as causal to in-market successes.” said Joseph George Regional President|South & Southeast AsiaGroup CEO|India on the Agency’s winning performance. 

The agency took home Gold for their campaign ‘Brave N beautiful’ for Dabur Vatika. It was a salute to female cancer survivors and their undying spirit. While all the other hair care brands claim that the beauty of a woman lies in her lustrous mane, the client Dabur Vatika was indeed brave to say ‘some people don’t need hair to look beautiful’. The second Gold bagged by the agency was for the campaign ‘Delay marriage’ for the client HUL. ‘Drinks and Memories’ campaign by Paper Boat got 2 Gold Awards under ‘David V/s Goliath category’ and ‘Consumer Products-Beverages & Drinks’. ‘Go solo’ campaign for Hotstar and ‘From Packaged Good to Packaging Good’ campaign for Tata Tea were the other Gold winners for the agency.

‘Stain Eraser’ campaign for HUL, ‘The Suffering of Buffering’ campaign for YouTube, ‘Don’t be Chipku’ for OLX, ‘Broken Promises’ for Practo and ‘An idea can change your Life’ for Idea Cellular got the Silver Effie Awards for Lowe Lintas.

Speaking about the agency’s win, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “The fact that we have managed to put out a body of work across the spectrum of brands that we are very proud of, has led us to be the agency of the year. It is a great feeling! The trends in advertising have been fairly the same in the last few years, but at the end of the day, the quality of the idea matters more than anything else along with the execution.”

Last year’s winner Ogilvy & Mather was at the second place this time. The agency took home the maximum number of metals- four Gold, four Silver and 20 Bronze, taking their award tally to 28.

Ogilvy Mumbai, along with Make Love Not Scars, an organisation working against the sale of acid, launched a campaign called Beauty Tips with Reshma. This is a series of three videos where a real acid attack survivor shares some beauty tips. Each vlog ended with a plea to crowd source signatures on a petition addressed to the Prime Minister to enforce the ban on open sale of acid. This campaign won 2 Gold Awards at the Effie yesterday under the ‘Direct Marketing’ category and ‘Effie for Good’ category. The other Gold winning campaigns for the agency were ‘Winning Back Love Lost’ for Titan Raga and ‘A for Anthem’ for Akansha Foundation.

Among O&M’s silver winning campaigns were ‘Daily Dillagi’ for Tata Sky, ‘HIM initiative’ for Philips India, ‘End Acid Sale’ for Make Love Not Scars and ‘A for Anthem’ for Akansha Foundation.

At the third spot was McCann World group India with two Gold, four Silver and four Bronze Awards. Under the Healthcare category, the agency bagged the Gold for their campaign ‘U Quit Something I Quit Something’ for Cipla and ‘Making Women’s Heart Visible’ for Marico got the second Gold.

BBDO got 2 Gold Effies for ‘Ariel Share The Load’ under Integrated Advertising campaign and Consumer Products. Contract Advertising got 1 Gold for Truecaller- Take the Right Call ad campaign.

The Effie India Awards 2015 was adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. It is judged by advertisers and business heads from ad agencies and there are no creative heads at the jury. 

EFFIE 2015 - RESULTS
01. Consumer Products : - Cosmetics and toiletries, personal hygiene.
Entry No Agency Name Brand Name Campaign Title Client Name G/S/B/F
1 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited Gold
2 MullenLowe Lintas Group, India Fair & Lovely Delay Marriage Hindustan Unilever Limited Gold
3 DDB Mudra Group Clean & Clear CLEAN & CLEAR SEE THE REAL ME - A HIMALAYAN ODYSSEY Johnson & Johnson Limited Silver
4 Ogilvy & Mather India Dove Hair Care Damage that helped Dove win Hindustan Unilever Limited Bronze
5 McCann Worldgroup India DETTOL DETTOL- INDIA'S NEW CURRENCY FOR HYGIENE Reckitt Benckiser India Bronze
6 MullenLowe Lintas Group, India Close up First Move Hindustan Unilever Limited Bronze
7 BBH Communications India Pvt. Ltd. Nihar Shanti Amla Change Made Easy Marico Limited Finalist
8 BBH Communications India Pvt. Ltd. Parachute Advansed Ayurvedic Hair Oil Don't Ignore Hair Fall Marico Limited Finalist
9 MullenLowe Lintas Group, India Hamam Reverse Celebrity Endorsement Hindustan Unilever Limited Finalist
10 Creativeland Asia Pvt. Ltd. Godrej Expert My First Hero Godrej Consumer Products Ltd. Finalist
11 Creativeland Asia Pvt. Ltd. Godrej Cinthol Alive Is Offline Godrej Consumer Products Ltd. Finalist
12 The Leo Group India Anchor White Toothpaste Bindaas Daant Toh Bindaas Aap Anchor Health & Beauty Care Pvt. Ltd. Finalist
13 McCann Worldgroup India DETTOL SQUEEZY DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT Reckitt Benckiser India Finalist
02. Consumer Products : - Beverages and drinks.
1 MullenLowe Lintas Group, India Paper Boat Drinks and Memories Hector Beverages Ltd. Gold
2 Ogilvy & Mather India Bournvita Swimmer Mondelez India Foods Ltd. Bronze
3 McCann Worldgroup India Nescafe How Nescafe redefined the role for coffee in the life of the Indian youth Nestle India Ltd. Bronze
4 JWT Mountain Dew Mountain Dew Naam Bante Hain Risk Se - Evolution of an Iconic Brand PepsiCo India Holdings Pvt. Ltd. Finalist
5 JWT Pepsi Crash the Pepsi IPL - From Consumers to Co-marketers PepsiCo India Holdings Pvt. Ltd. Finalist
6 Ogilvy & Mather India Kinley Kinley: Give truth a chance Coca-Cola India Pvt. Ltd. Finalist
7 Bates CHI&Partners Tang TANG - Reversing the curse of concentrates Mondelez India Foods Ltd. Finalist
03. Consumer Products : - Confectionary and food.
1 McCann Worldgroup India Saffola Making Women's Heart Visible Marico Limited Silver
2 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Silver
3 Ogilvy & Mather India Cadbury 5star Stay Cool, Stay Lost Mondelez India Foods Ltd. Bronze
4 Ogilvy & Mather India Cadbury Dairy Milk Silk Chocolate BUBBLED UP FOR JOY Mondelez India Foods Ltd. Bronze
5 DDB Mudra Group Nutralite When Lord Ganesha Walked The Talk For Nutralite Zydus Wellness Ltd. Bronze
6 JWT NESTLE MUNCH MUNCHIFICATION - 'MUNCH KHAO - APNE MANCH PE AAO' Nestle India Ltd. Finalist
7 JWT Kellogg's Chocos "Khuljaye Bachpan" Kellogg India Limited Finalist
8 MullenLowe Lintas Group, India Kissan Changing Kissan's Roll Hindustan Unilever Limited Finalist
9 MullenLowe Lintas Group, India Knorr Small Pangs of Hunger Hindustan Unilever Limited Finalist
10 MullenLowe Lintas Group, India Dabur Honey Jealous Husbands Dabur India Ltd. Finalist
11 JWT NESTLE MILKYBAR PLAY AND LEARN WITH A TREAT YOU CAN EAT Nestle India Ltd. Finalist
12 Publicis Communications Pvt. Ltd Maggi Noodles Khushiyon ki recipe Nestle India Ltd. Finalist
13 JWT Kellogg's CornFlakes Customization Kellogg India Limited Finalist
14 JWT Kellogg's CornFlakes Solid versus Liquid Kellogg India Limited Finalist
15 McCann Worldgroup India Aashirvaad Living up to a mother's promise ITC Foods Ltd. Finalist
16 McCann Worldgroup India MAGGI MAGGI #WeMissYouToo Nestle India Ltd. Finalist
04. Consumer Products : - Others
1 BBDO India Pvt. Ltd. Ariel Matic Ariel- Share The Load Procter & Gamble India Gold
2 MullenLowe Lintas Group, India Surf Excel Bar Stain Eraser Hindustan Unilever Limited Silver
3 Ogilvy & Mather India Titan Raga Titan Raga - Winning back love lost Titan Company Limited Bronze
4 Grey Worldwide India Pvt. Ltd. Scotch Brite Scrub Pad The Legend of Scotch Brite 3M India Ltd. Finalist
05. Consumer Durables : - Automobiles and auto parts, two wheelers and auto related.
1 Taproot India Communication Pvt. Ltd. Mahindra Two Wheelers Kisi Se Kam Nahi Mahindra Two Wheelers Ltd. Silver
2 Interface Communications Mahindra XUV 500 Reclaim the pole position Mahindra & Mahindra Ltd. (Auto) Bronze
3 Ogilvy & Mather India BMW Don't Postpone Joy BMW India Pvt. Ltd. Bronze
4 Creativeland Asia Pvt. Ltd. Godrej aer #changetheaer Godrej Consumer Products Ltd. Bronze
5 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Tata Prima T-1 Season 2 The Sequel that beat the Blockbuster Tata Motors Limited Finalist
6 Ogilvy & Mather India Castrol CRB Minitruck Castrol CRB Minitruck - Launch Castrol India Ltd. Finalist
7 Blue Hive India Ford Figo Aspire Ford Figo Aspire - What Drives You? FORD INDIA PRIVATE LIMITED Finalist
06. Consumer Durables : - Electronic goods.
1 Ogilvy & Mather India Tata Sky Ltd. Daily Dillagi Tata Sky Limited Bronze
2 The Leo Group India Kindle Paperwhite Kindle - the joy of reading Amazon Seller Services Bronze
3 Grey Worldwide India Pvt. Ltd. Dell Ratta Raaga Dell India Pvt. Ltd. Finalist
4 Dentsu Marcom Pvt. Ltd. CP Plus "Upar wala sab dekh raha hai" (The one above sees all.) CP Plus India Finalist
5 Ogilvy & Mather India LENOVO INDIA LENOVO POWERS THE GAMER IN YOU Lenovo India Pvt. Limited Finalist
07. Consumer Durables : - Others
1 Ogilvy & Mather India JSW Cement JSW Cement: from slow - setting to fast moving JSW Cement Bronze
2 MullenLowe Lintas Group, India Tanishq Timeless Relationship Tanishq Bronze
3 Ogilvy & Mather India JSW Neosteel Creating new category codes in steel retailing JSW Group Finalist
4 MullenLowe Lintas Group, India Tanishq Promises Tanishq Finalist
5 Law & Kenneth Saatchi & Saatchi Private Limited pepperfry.com Beating the blues Pepperfry.Com TrendSutra Platform Pvt. Ltd. Finalist
6 MullenLowe Lintas Group, India Havells LED Bill Chota Dil Bada Havells India Limited Finalist
08. Services : - Telecom and related products.
1 Contract Advertising (India) Pvt. Ltd. Truecaller Truecaller - Take the Right Call True Software Scandinavia AB Gold
2 Taproot India Communication Pvt. Ltd. Airtel Launching Airtel 4G - Challenging skepticism Bharti Airtel Ltd. Silver
3 Ogilvy & Mather India Vodafone Fast internet is a force for good Vodafone India Limited Bronze
09. Services : - Financial Services.
1 Ogilvy & Mather India ICICI Bank 'Expression Debit Card' ICICI Bank Limited Bronze
2 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Finalist
3 JWT Tata AIA Life Insurance Daddy aur Zooey (making Good happen) Tata AIA Life Insurance Company Ltd. Finalist
4 MullenLowe Lintas Group, India Policy Bazaar Ullu Thullu PolicyBazaar Finalist
5 The Leo Group India HDFC Life Apno ko apne dum pe jeena sikhao HDFC Standard Life Insurance Co. Ltd. Finalist
6 Taproot India Communication Pvt. Ltd. Birla Sun Life Insurance BSLI Khud Ko Kar Buland Birla Sun Life Insurance Co. Ltd. Finalist
10. Services : - Media & Entertainment.
1 MullenLowe Lintas Group, India Hotstar Go Solo Star India Pvt. Ltd. Gold
2 MullenLowe Lintas Group, India Youtube The Suffering of Buffering Google India Pvt. Ltd. Silver
3 Ogilvy & Mather India Indian Super League Let's Football Football Sports Development Limited Bronze
4 Ogilvy & Mather India Satyamev Jayate Season 3 Mission Impossible to Possible Star India Pvt. Ltd. Bronze
5 MullenLowe Lintas Group, India hotstar Bahut Far Star India Group (Novi Digital) Bronze
6 Ogilvy & Mather India Postpickle For a sister Postpickle Finalist
7 Ogilvy & Mather India Mumbai Indians Connecting millions of fans to a cause Reliance Industries Ltd. Finalist
8 MullenLowe Lintas Group, India Star Sports Nanhi Kali Star India Pvt. Ltd. Finalist
9 DDB Mudra Group Sony Max (Max) - Indian Premiere League (IPL) Diwali, Christmas, Eid and now, IPL Multi Screen Media Pvt Ltd (Formerly SET India Pvt. Ltd.) Finalist
11. Services : - Others
1 McCann Worldgroup India PayTM PayTM Karo - Giving India a New Currency One97 Communication Private Ltd. Silver
2 Ogilvy & Mather India Diu Tourism Keep Calm and Visit Diu U. T. Daman & Diu Tourism Bronze
3 MullenLowe Lintas Group, India OLX.in Don't Be Chipku OLX India Pvt. Ltd. Bronze
4 McCann Worldgroup India Zing Digital Divide and Rule DishTV India Limited Bronze
5 Happy Creative Services (India) Pvt. Ltd. Ola Chalo Niklo ANI Technologies Pvt. Ltd. Finalist
6 MullenLowe Lintas Group, India Flipkart #GrowWithFlipkart Flipkart India Pvt. Ltd. Finalist
7 MullenLowe Lintas Group, India Faasos We Got Your Food Faasos Food Services Pvt. Ltd. Finalist
8 McCann Worldgroup India YATRA.COM EHSAAN MAT LO Yatra Online Pvt. Ltd. Finalist
12. Corporate Advertising / Reputation
1 DDB Mudra Group Inorbit Malls BRINGING THE BACKYARD TO THE SHOPFRONT Inorbit Malls India Pvt. Ltd. Bronze
2 Ogilvy & Mather India JSW Steel Will of Steel JSW Group Finalist
3 JWT Kellogg's India #Feeding Dreams Kellogg India Limited Finalist
4 McCann Worldgroup India Dainik Jagran Jagran Sanskarshala - When a newspaper decided to become the nation's teacher Jagran Prakashan Ltd. Finalist
5 McCann Worldgroup India OMRON OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE Omron Automation India Pvt. Ltd. Finalist
6 MullenLowe Lintas Group, India OLX.in Keemat Bhi Kuch Keemti Bhi OLX India Pvt. Ltd. Finalist
13. Retail
1 Enormous Brands SHOPCLUES INTRODUCING INDIA TO COMMUTE COMMERCE Clues Network Pvt. Ltd. Silver
2 The Leo Group India Amazon.in Aur Dikhao! Amazon Seller Services Silver
3 Happy Creative Services (India) Pvt. Ltd. Flipkart The Big Billion Day Flipkart India Pvt. Ltd. Bronze
4 MullenLowe Lintas Group, India Flipkart Wish Chain Flipkart India Pvt. Ltd. Bronze
5 The Leo Group India McDonald's McDonald's KuchPalOffline : How a food destination turned into a friendship destination Hardcastle Restaurants Pvt. Ltd. Finalist
6 MullenLowe Lintas Group, India FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi Brainbees Solutions Private Limited Finalist
7 MullenLowe Lintas Group, India Tanishq Divine Ornaments Tanishq Finalist
8 Enormous Brands SHOPCLUES INTRODUCING THE UMPTEENTH E-COMMERCE PLAYER IN THE COUNTRY Clues Network Pvt. Ltd. Finalist
14. Healthcare
1 McCann Worldgroup India Nicotex U Quit Something I Quit Something Cipla Ltd. Gold
2 MullenLowe Lintas Group, India Johnson & Johnson - OneTouch Khud Ki Care Johnson & Johnson Limited Bronze
3 Contract Advertising (India) Pvt. Ltd. Sugar Free How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea! Zydus Wellness Ltd. Bronze
4 MullenLowe Lintas Group, India Volini Volini Recovery Zone Sun Pharmaceuticals Finalist
5 McCann Worldgroup India Dabur Odomos Odomos-How did we make odomos a part of school uniform Dabur India Limited Finalist
6 McCann Worldgroup India Nestle Nestle Now Everyone can Breastfeed a child! Nestle India Ltd. Finalist
15. B2B
1 MullenLowe Lintas Group, India Flipkart #GrowWithFlipkart Flipkart India Pvt. Ltd. Bronze
2 Ogilvy & Mather India IBM Score with Data IBM India Private Ltd. Finalist
3 Ogilvy & Mather India JSW Steel Will of Steel JSW Steel Finalist
4 MullenLowe Lintas Group, India Havells LED Bijli Bachao Havells India Limited Finalist
16. Interactive Marketing
1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Silver
2 Ogilvy & Mather India DIU Tourism Ilha De Calma U. T. Daman & Diu Tourism Bronze
3 JWT Pepsi Crash the Pepsi IPL - From Consumers to Co-marketers PepsiCo India Holdings Pvt. Ltd. Bronze
4 BBDO India Pvt. Ltd. Ariel Matic Ariel- Share The Load Procter & Gamble India Bronze
5 Ogilvy & Mather India Google India Pvt Ltd. Great Online Shopping Festival - #72HoursOfCrazy Google India Pvt Ltd Finalist
6 Ogilvy & Mather India Cadbury 5 Star Cadbury 5 Star - #JoKhaayeKhoJaaye Cadbury India Limited Finalist
7 Ogilvy & Mather India Vogue Empower #VogueEmpower Vogue India Finalist
8 Sapient Corporation Pvt. Ltd. DBS BANK CHILLI PANEER 2 DBS Bank India Finalist
9 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited. Finalist
10 MullenLowe Lintas Group, India hotstar Go Solo Star India Pvt. Ltd. Finalist
11 DDB Mudra Group Wildcraft India Pvt. Ltd. Changes in latitude, Changes in attitude Wildcraft India Pvt. Ltd. Finalist
17. Small Town and Rural Marketing
1 DDB Mudra Group UNICEF 'Down', but not out United Nations Children's Fund (UNICEF) India Silver
2 MullenLowe Lintas Group, India Idea World Wide Wisdom Idea Cellular Limited Bronze
3 PHD India Wheel Lo Karlo Baat Hindustan Unilever Limited Bronze
4 Ogilvy & Mather India Vodafone M-Pesa Self defence umbrella Vodafone M-Pesa Limited Finalist
5 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Finalist
18. Regional
1 MullenLowe Lintas Group, India OLX.in Don't Be Chipku OLX India Pvt. Ltd. Silver
2 DDB Mudra Group Nutralite How Ganesha came to life to spread the message of healthy habits Zydus Wellness Ltd. Silver
3 JWT Tata Gluco Plus Tata Gluco Plus - Taking the gas out of carbonated soft drinks NourishCo Beverages Ltd. Bronze
4 DDB Mudra Group KALYAN SILKS WHEN A MALAYALEE STORE BECAME A KANNADIGA STORY KALYAN SILKS TRICHUR (P) LTD. Bronze
5 MullenLowe Lintas Group, India Havells Hawa Badlegi Havells India Limited Bronze
6 Ogilvy & Mather India Asian Paints Apex Ultima Protek Coconut Tree Climber Asian Paints Ltd. Finalist
7 Ogilvy & Mather India Tata Sky Ltd. South Invasion Tata Sky Limited Finalist
8 Ogilvy & Mather India Vodafone M-Pesa Self defence umbrella Vodafone M-Pesa Limited Finalist
9 MullenLowe Lintas Group, India Hamam Reverse Celebrity Endorsement Hindustan Unilever Limited Finalist
19. Direct Marketing
1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Gold
2 Ogilvy & Mather India Philips India HIMinitiative Philips Electronics Pvt. Ltd. Silver
3 Ogilvy & Mather India The Akanksha Foundation A for Anthem The Akanksha Foundation Silver
4 Ogilvy & Mather India Vodafone Business Services Business is our middle name Vodafone Business Services Bronze
5 Ogilvy & Mather India Vodafone Business Services Ready For The Big League Vodafone Business Services Bronze
6 MullenLowe Lintas Group, India Cremaffin Constipasana - Posture of Relief Abbott India Limited Bronze
7 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited Bronze
8 Red Fuse Communications Colgate Spreading a million smiles Colgate Palmolive India Ltd. Bronze
9 McCann Worldgroup India Dainik Jagran Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’ Jagran Prakashan Ltd Finalist
20. Experiential Marketing / Brand Experience
1 McCann Worldgroup India Saffola Making Women's Heart Visible Marico Limited Gold
2 MullenLowe Lintas Group, India Practo Broken Promises Practo Technologies Pvt. Ltd. Silver
3 Cheil India Chhanv Foundation Donate A Face Chhanv Foundation Silver
4 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Silver
5 Brave New World Communications Pvt. Ltd. The Roadster Life Co Roadster Pocketman Myntra Designs Pvt. Ltd. Bronze
6 DDB Mudra Group Nutralite India's first ever shape-shifting Ganesha demonstrates the power of healthy habits Zydus Wellness Ltd. Bronze
7 DDB Mudra Group KALYAN SILKS WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE) KALYAN SILKS TRICHUR (P) LTD. Bronze
8 MullenLowe Lintas Group, India Tanishq Gift a Moment Tanishq Finalist
9 PHD India Lakme India Launch and taking it to more than a million Hindustan Unilever Limited Finalist
10 Cheil India Samsung India Electronics Pvt Ltd Samsung Galaxy S6 Launch Blogathon Samsung India Electronics Pvt. Ltd. Finalist
11 McCann Worldgroup India Skore Making Condoms Fashionable TTK Protective Devices Ltd. Finalist
12 MullenLowe Lintas Group, India Godrej HIT Track The Bite Godrej Consumer Products Ltd. Finalist
13 Star India Star Movies Secret Screening The Best Shared Secret Star India Pvt. Ltd. Finalist
14 MullenLowe Lintas Group, India Fair & Lovely Scaling The Everest Hindustan Unilever Limited Finalist
15 WAT Consult SAP India Unique Interactive Promotion That Engaged SMBs Sap India Pvt. Ltd. Finalist
21. Effie for Good
1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Gold
2 Ogilvy & Mather India The Akanksha Foundation A for Anthem The Akanksha Foundation Gold
3 Contract Advertising (India) Pvt. Ltd. Sugar Free Donate Your Calories Zydus Wellness Ltd. Silver
4 DDB Mudra Group UNICEF 'Down', but not out United Nations Children's Fund (UNICEF) India Silver
5 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited Finalist
22. David v/s Goliath
1 MullenLowe Lintas Group, India Paper Boat Drinks and Memories Hector Beverages Ltd. Gold
2 Enormous Brands SHOPCLUES INTRODUCING INDIA TO COMMUTE COMMERCE Clues Network Pvt. Ltd. Silver
3 Ogilvy & Mather India Diu Tourism Keep Calm and visit Diu U.T. Daman & Diu Tourism Bronze
4 JWT Tata Gluco Plus Tata Gluco Plus- Taking the gas out of Carbonated Soft Drinks NourishCo Beverages Ltd. Finalist
5 MullenLowe Lintas Group, India FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi Brainbees Solutions Private Limited Finalist
6 The Leo Group India Anchor Bindaas Daant Toh Bindaas Aap Anchor Health & Beauty Care PVT. LTD. Finalist
7 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Moods Condoms Play It Right HLL Lifecare Limited Finalist
23. Integrated Advertising Campaign
1 Ogilvy & Mather India Titan Raga WINNING BACK LOVE LOST Titan Company Limited Gold
2 BBDO India Pvt. Ltd. Ariel Matic Ariel - Share The Load Procter & Gamble India Gold
3 Ogilvy & Mather India TATA SKY Daily Dillagi Tata Sky Limited Silver
4 The Leo Group India Amazon.in Aur Dikhao! Amazon Seller Services Silver
5 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Bronze
6 McCann Worldgroup India PayTM PayTM Karo - Giving India a New Currency One97 Communication Private Ltd. Bronze
7 MullenLowe Lintas Group, India OLX.in Keemat Bhi Kuch Keemati Bhi OLX India Pvt. Ltd. Bronze
8 Happy Creative Services (India) Pvt Ltd. Flipkart The Big Billion Day Flipkart India Pvt. Ltd. Finalist
9 MullenLowe Lintas Group, India Flipkart.com Wish Chain Flipkart India Pvt. Ltd. Finalist
10 MullenLowe Lintas Group, India Godrej KALA HIT KONE KONE MEIN DANGER Godrej Consumer Products Ltd. Finalist
11 JWT Mountain Dew Mountain Dew Naam Bante Hain Risk Se- Evolution of an Iconic Brand PepsiCo India Holdings Pvt. Ltd. Finalist
12 Ogilvy & Mather India Diu Tourism Keep Calm and visit Diu U.T Daman & Diu Tourism Finalist
13 JWT Pepsi Crash the Pepsi IPL - From Consumers to Co-marketers PepsiCo India Holdings Pvt. Ltd. Finalist
14 Ogilvy & Mather India BMW Don't Postpone Joy BMW India Pvt. Ltd. Finalist
15 Ogilvy & Mather India Greenply Ask Greenply Greenply Industries Ltd. Finalist
16 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Finalist
17 McCann Worldgroup India Nicotex U Quit Something I Quit Something Cipla Ltd. Finalist
18 MullenLowe Lintas Group, India Idea IIN Second Chance Idea Cellular Limited Finalist
19 MullenLowe Lintas Group, India hotstar Go Solo Star India Pvt. Ltd. Finalist
20 McCann Worldgroup India Yatra.com EHSAAN MAT LO Yatra Online Pvt. Ltd. Finalist
21 JWT Kellogg's India #Feeding Dreams Kellogg India Limited Finalist
22 McCann Worldgroup India Saffola Making Women's Heart Visible Marico Limited Finalist
23 Star India Star Sports Mauka Campaign Mauka Mauka Star India Pvt. Ltd. Finalist
24 Contract Advertising (India) Pvt Ltd. Truly Madly Matchmakers #BoyBrowsing Truly Madly Matchmaker Private Limited Finalist
25 McCann Worldgroup India Nescafe Classic How Nescafe redefined the role for coffee in the life of the Indian youth Nestle India Ltd. Finalist
26 DDB Mudra Group Sony Max (Max) - Indian Premiere League (IPL) Celebrating India's only secular festival Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.) Finalist
24. Best On-going Campaign
1 MullenLowe Lintas Group, India Tata Tea From Packaged Good to Packaging Good Tata Global Beverages Limited Gold
2 MullenLowe Lintas Group, India Idea An Idea Can Change Your Life Idea Cellular Limited Silver
3 Ogilvy & Mather India Bournvita Tayyari Jeet Ki (Prepare to Win) Mondelez India Foods Ltd. Bronze
4 Ogilvy & Mather India The Akanksha Foundation GIVE TO RECEIVE The Akanksha Foundation Bronze
5 Ogilvy & Mather India Cadbury Gems Role Reversal Mondelez India Foods Ltd. Finalist
6 Ogilvy & Mather India Dove Hair Damage is beautiful Hindustan Unilever Limited Finalist
7 MullenLowe Lintas Group, India OLX.in Bech De OLX India Pvt. Ltd. Finalist
25. New Product or Service
1 Law & Kenneth Saatchi & Saatchi Private Limited. pepperfry.com OFFLINE TO ONLINE FURNITURE SHOPPING Pepperfry.Com TrendSutra Platform Pvt. Ltd. Silver
2 MullenLowe Lintas Group, India Practo Life Mein Practo Technologies Pvt. Ltd. Bronze
3 Cheil India Salaam Baalak Trust The light bag - Bringing children out of the dark Salaam Baalak Trust Bronze
4 Interface Communications Mahindra Jeeto Sahi Chuno. Kamao Jyada Mahindra & Mahindra Ltd. (Auto) Finalist
GRAND EFFIE
Integrated Advertising Campaign
1 MullenLowe Lintas Group, India Paper Boat Drinks and Memories Hector Beverages Ltd.  
EFFIE INDIA CLIENT OF THE YEAR -  HINDUSTAN UNILEVER LIMITED
EFFIE INDIA AGENCY OF THE YEAR - MULLENLOWE LINTAS GROUP, INDIA

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