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Effies 2010: Shortlist announced; Ogilvy India, Lowe Lintas, Mudra score highest in shortlists from India

Effies 2010: Shortlist announced; Ogilvy India, Lowe Lintas, Mudra score highest in shortlists from India

Author | Tasneem Limbdiwala | Monday, Nov 22,2010 7:28 AM

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Effies 2010: Shortlist announced; Ogilvy India, Lowe Lintas, Mudra score highest in shortlists from India

A total of 81 entries for the Effies Awards 2010 have been shortlisted from the 276 entries received this year. From India this year, Ogilvy India, Lowe Lintas and Mudra have scored the maximum entries in the shortlist for Effies 2010. It may be noted that the total number of entries received this year is nearly double that of last year (148 in 2009).

This year too Ogilvy India has made it to the list with the highest number of shortlisted entries from India – 17. However, there is stiff competition this time with Lowe Lintas scoring 16 shortlisted entries. Mudra follows with 14 shortlisted entries.

The other agencies from India that have been shorlisted include JWT India (10 shortlisted entries), BBDO India (eight shortlisted entries), Bates 141 (four shortlisted entries), DraftFCB Ulka (three shortlisted entries), Contract Advertising and Creativeland Asia (two shortlisted entries each).

McCann Erickson, Rediffusion Y&R, Dentsu Communications, Publicis Ambience and Grey Worldwide have one shortlisted entry each.

In its 15th year, Effies is geared up for a bigger show. As reported earlier, the Effies committee has increased the number of categories from seven to 15 this year. They have also introduced a new category called the David v/s Goliath Award.

The first round of judging was held on November 16, 2010, while the second round of judging will follow on November 24, 2010. Case study presentations of the shortlisted entries will be held on December 3, 2010.

Effies worldwide involves a close judging process. The Awards exist to provide information regarding effectiveness and results in marketing communications. Its main priority is to educate and share with the industry (and all interested parties) its wisdom and definition of effectiveness by spotlighting great ideas that work and encouraging thoughtful dialogue about the ever-changing world of marketing communications.

As is known, the Effie Awards were started in the US and have been in operation for the last 38 years. The Bombay Ad Club was the first club to get an Effie affiliation in Asia. Dorab Sopariwala, a renowned name in the world of research and analysis, was the Proctor for the Awards.

This year, the Awards will be held on December 7, 2010 at the Turf Club, Mumbai. Times Global Broadcasting Co Ltd is the principal sponsor for the event, while Marico is the Associate Sponsor. Brand Equity has joined hands to give away Bravery Awards, while Marico will give the Uncommon Sense Award.

Also read:
Effies: A celebration of effectiveness in advertising
 

 



THE ADVERTISING CLUB BOMBAY - EFFIE 2010
SHORT LISTED CASE STUDIES
CATEGORY : CONSUMER PRODUCTS
A : COSMETICS AND TOILETRIES
 
No. Agency Case Study Campaign Title Client
1 BBDO India Pvt. Ltd. Gillette Mach3 W.A.L.S. (Women Against Lazy Stubble) Gillette India Limited
2 DRAFTFCB Ulka Advertising Pvt. Ltd. Santoor Mistaken Identity Wipro Consumer Care and Lighting
3 JWT Lux Lux Catch Me If You Can Hindustan Unilever Limited
4 McCann Erickson India Pvt. Ltd. Pears Masoom Hindustan Unilever Limited
5 Lowe Lintas Clinic Plus Mere lambe baal kyon nahin? - Why do I not have long hair? Hindustan Unilever Limited
6 Lowe Lintas Fair and Lovely Winter Fairness Cream Hindustan Unilever Limited
7 Ogilvy & Mather Pvt. Ltd. Dove Damage Expert Unilever India Ltd.
8 Ogilvy & Mather Pvt. Ltd. Godrej Expert Godrej Expert Godrej Consumer Products Limited
     
CATEGORY : CONSUMER PRODUCTS
B : BEVERAGES / DRINK, CONFECTIONARY AND FOOD
 
No. Agency Case Study Campaign Title Client
1 Ogilvy & Mather Pvt. Ltd. Center fresh Talk less work more Perfetti Van Melle India
2 BBDO India Pvt. Ltd. 7UP Make Allu Dance Pepsi Foods Pvt. Ltd.
3 BBDO India Pvt. Ltd. 7UP 7UP Lemon Pattalam (7UP Lemon Gang) Pepsi Foods Pvt. Ltd.
4 BBDO India Pvt. Ltd. Quaker Mission To Make India Heart healthy PepsiCo Holding India Pvt. Ltd.
5 JWT Slice Mango Slice Aamsutra Pepsico India
6 JWT Horlicks I Want It All GlaxoSmithKline Consumer Healthcare Ltd.
7 Rediffusion Young & Rubicam Sugar Free Sugar Free Natura Bhool Gayi Zydus Wellness Ltd
8 Lowe Lintas Tata Tea Jaago Re! Tata Global Beverages
9 Lowe Lintas Knorr Soups Tummy bhi khush mummy bhi khush Hindustan Unilever
10 Ogilvy & Mather Pvt. Ltd. Cadbury Kuch Mithaas Ho Jaye Cadbury India Limited
11 Ogilvy & Mather Pvt. Ltd. Cadbury Dairy Milk Pehli Taarikh Cadbury India Limited
CATEGORY : CONSUMER PRODUCTS
C : OTHERS
No. Agency Case Study Campaign Title Client
1 Mudra Group Jockey Just Jockeying Page Industries Ltd.
2 JWT GoodKnight Advanced Activ+ Switch on the Happy Moments Godrej Household Products Ltd.
3 Mudra Group Godrej Ezee '40 da 36' Godrej Consumer Products Ltd.
4 Lowe Lintas Tanishq Jewellery that makes you want to marry. Titan Industries Ltd
5 Ogilvy & Mather Pvt. Ltd. adidas India Marketing Pvt Ltd. Pure Cricket adidas India Marketing Pvt Ltd.
6 Ogilvy & Mather Pvt. Ltd. Fevicol SH Mooch Pidilite Industries Limited
 
CATEGORY : CONSUMER DURABLES
A: AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
No. Agency Case Study Campaign Title Client
1 Mudra Group Volkswagen Innovations for Everyone Volkswagen India Private Ltd.
2 Mudra Group New Beetle Curves are back Volkswagen India Private Ltd.
3 Mudra Group Volkswagen Polo German Engineering, Made in India Volkswagen India Private Ltd.
4 Lowe Lintas BAJAJ DISCOVER DTS-Si Discover India with the power of 1 liter. Bajaj Auto Ltd.
5 Ogilvy & Mather Pvt. Ltd. Pulsar Pulsar MTV Stunt Mania Bajaj Auto Ltd.
6 Ogilvy & Mather Pvt. Ltd. Pulsar 220 The Fastest Indian Bajaj Auto Ltd.
 
CATEGORY : CONSUMER DURABLES
B : OTHERS
 
No. Agency Case Study Campaign Title Client
1 Contract Advertising India Private Limited American Tourister Survive Mumbai, Survive the World Samsonite South Asia Private Limited
2 JWT Nokia "MAIN BHI COACH": One team. A Billion Coaches NOKIA INDIA
3 Ogilvy & Mather Pvt. Ltd. Tata Sky Tata Sky Tata Sky Ltd.
 
CATEGORY : SERVICES
A : TELECOM AND RELATED PRODUCTS
 
No. Agency Case Study Campaign Title Client
1 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo Dare to - Do the new Tata Teleservices Ltd.
2 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo Every second counts Tata Teleservices Ltd.
3 Lowe Lintas Idea Cellular Use Mobile Save Paper Idea Cellular Limited
4 Lowe Lintas Idea Cellular Walk When You Talk Idea Cellular Limited
5 Ogilvy & Mather Pvt. Ltd. Vodafone Pujo Vodafone Essar East Limited
 
CATEGORY : SERVICES
B : FINANCIAL SERVICES, INCLUDING BANKING AND INSURANCE ETC.
 
No. Agency Case Study Campaign Title Client
1 JWT ING Vysya Bank Jiyo Easy (Live Easy) ING Vysya Bank
2 Ogilvy & Mather Pvt. Ltd. ICICI Prudential Life Insurance Company Smart Kid Pragati Ki Anokhi Paathshala ICICI Prudential Life Insurance Company
3 Bates 141 TATA AIG Life Insurance Company Limited Sukhi Dukhi TATA AIG Life Insurance Company Limited
4 BBDO India Pvt. Ltd. Aviva The Great Wall of Education Aviva Life Insurance Company India Ltd.
5 JWT Birla Sun Life Wealth with Protection Solutions Even Gods Can Feel Insecure Birla Sun Life Insurance Co. Ltd.
 
CATEGORY : SERVICES
C: OTHERS
 
No. Agency Case Study Campaign Title Client
1 Mudra Group 3 Idiots The Complete Idiot's Guide to Movie Promotions Reliance Big Pictures
2 Mudra Group The Economic Times Economic Times - The Power of Ideas - Start Up Bennett, Coleman & Co. Ltd.
3 Mudra Group Femina For all the women you are Worldwide Media Publication
4 Lowe Lintas ET NOW Right Time l Right Place Times Global Broadcasting Company Ltd.
5 Lowe Lintas Hindustan Times It is Time. HT Media Ltd
6 Ogilvy & Mather Pvt. Ltd. Star Plus Reframing entertainment for the Indian Woman Star India Pvt. Ltd.
7 Ogilvy & Mather Pvt. Ltd. Tata Sky Actve English Tata Sky Ltd.
8 Ogilvy & Mather Pvt. Ltd. Breakthrough Bell Bajao Breakthrough
 
CATEGORY : CORPORATE ADVERTISING
 
No. Agency Case Study Campaign Title Client
1 Dentsu Communications Pvt. Ltd. Aircel Save Our Tigers Aircel Limited
2 JWT Nokia Planet ke Rakhwaale NOKIA INDIA
3 Mudra Group National Association for the Blind May I Help You? National Association for the Blind
4 Mudra Group Volkswagen Innovations for Everyone Volkswagen India Private Ltd.
 
CATEGORY : INTERNET ADVERTISING
 
No. Agency Case Study Campaign Title Client
1 Bates 141 Virgin Mobile 'Indian Panga League' Virgin Mobile India
2 Publicis Ambience Campaign India Happy December Campaign India
3 CreativelandAsia Pvt. Ltd. Hippo When Consumers Become Inventory Trackers. Parle Agro Pvt. Ltd.
4 Ogilvy & Mather Pvt. Ltd. Vodafone Vodafone Zoozoos a social media beacon in India Vodafone Essar Limited
 
CATEGORY : MOBILE ADVERTISING
NO SHORTLIST
CATEGORY : INTEGRATED ADVERTISING CAMPAIGN
 
No. Agency Case Study Campaign Title Client
1 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo Do the new Tata Teleservices Ltd.
2 BBDO India Pvt. Ltd. Gillette Mach3 W.A.L.S. - Women Against Lazy Stubble Gillette India Limited
3 JWT Pepsi The Game Pepsi Foods Private Limited
4 Mudra Group 3 Idiots The Complete Idiot's Guide to Movie Promotions Reliance Big Pictures
5 Lowe Lintas Knorr Soups Tummy bhi khush mummy bhi khush Hindustan Unilever
6 Lowe Lintas Knorr Soupy Noodles Kha ke peeyoo ya peeke khao Hindustan Unilever
7 Lowe Lintas Idea Cellular Use Mobile, Save Paper Idea Cellular Limited
8 Lowe Lintas Tata Tea Jaago Re! Tata Global Beverages
9 Ogilvy & Mather Pvt. Ltd. Vodafone Vodafone Zoozoos Part Deux - what went into making the sequel bigger than the original. Vodafone Essar Limited
         
 
CATEGORY : RETAIL
 
No. Agency Case Study Campaign Title Client
1 Contract Advertising India Pvt. Ltd. Shoppers Stop Start Something New Shopper's Stop Limited
2 Mudra Group EZONE Zero Margin Pantaloon Retail India Limited
3 Lowe Lintas Tanishq Jewellery that makes you want to marry. Titan Industries Ltd
 
CATEGORY : HEALTHCARE
 
No. Agency Case Study Campaign Title Client
1 Grey Worldwide (India) Pvt. Ltd. Breathe Right Breathe Right : Happily ever after GlaxoSmithKline Beecham
2 JWT Benadryl Good night Johnson & Johnson Limited
3 Mudra Group Calcium Sandoz Agdam Pagdam Tagdam Novartis India Ltd.
 
CATEGORY :DAVID v/s GOLIATH
 
No. Agency Case Study Campaign Title Client
1 Bates 141 MAX BUPA Health Comes First Max Bupa Health Insurance Company Ltd
2 Bates 141 Virgin Mobile 'Indian Panga League' Virgin Mobile India
3 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo Dare to - Do the new Tata Teleservices Ltd.
4 Mudra Group Godrej Ezee '40 da 36' Godrej Consumer Products Ltd
5 Lowe Lintas BAJAJ DISCOVER DTS-Si Discover India with the power of 1 liter. Bajaj Auto Ltd.
6 CreativelandAsia Pvt. Ltd. Hippo When Consumers Become Inventory Trackers Parle Agro Pvt. Ltd

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