Top Story


Home >> Advertising >> Article

Effie Awards UK announces inaugural winners, MullenLowe London leads the boards

Font Size   16
Effie Awards UK announces inaugural winners, MullenLowe London leads the boards

Winners of the 2016 Effie UK programme were revealed recently at the inaugural Effie Awards Ceremony in London. The 2016 competition marks the arrival of Effies in the UK.  

 All 2016 UK finalists were celebrated at BAFTA in London, with 11 of them taking away hardware. MullenLowe Group was named the Agency Network of the Year, earning awards for all three of their shortlisted campaigns: a Silver for The Electoral Commission (with MEC UK) and both a Silver and a Gold for The MicroLoan Foundation. 

 Other top honours earning Gold went to Three, Wieden+Kennedy and Mindshare's  ‘Sorry for the #holidayspam’; John Lewis and adam&eveDDB's ‘Monty the Penguin’ and NSPCC, Leo Burnett and OMD's ‘How the NSPCC changed the law’. Additional winning brands included Kenco, Currys PC World, McVitie's, Sixt Rent a Car, and Volkswagen Commercial Vehicles. 

Alistair Macrow, Chief Marketing and Communications Officer, McDonald's UK, and the Jury Chair for the 2016 Effie Awards UK competition commented, "UK entries were rigorously evaluated by industry leaders over two rounds of judging. The finalists and winners truly deserve their accolades, because to be recognised as a finalist or a winner in the UK, a market-leader in effectiveness, is a huge achievement. All these teams should be extremely proud of their accomplishments."

Felix Tataru, IAA Chairman and World President-Elect, under whose leadership the International Advertising Association organises Effies in the UK said,"We are thrilled with how the UK ad industry has embraced the Effies. Our inaugural programme has been well received and, with the support of our very active IAA UK Chapter, we look forward to cementing the Effie Awards as champions of effectiveness in the UK." 

Top 2016 Global Effie Global winners were TBWA\Media Arts Lab and OMD for Apple's ‘iPhone World Gallery’ (Gold), TBWA\Chiat\Day and Starcom for Airbnb's ‘Never a Stranger’ campaign (Silver) and Grey NY and Procter & Gamble for Febreze/Ambi Pur's ‘The World Goes Noseblind’ campaign (Bronze).

John O'Keefe, Worldwide Chief Creative Officer at London-based WPP accepted a special recognition on behalf of the company for being ranked the #1 Most Effective Holding Company globally for the past five years in the Effie Effectiveness Index.

 In presenting the accolade, Effie Worldwide President and CEO, Neal Davies said, "The UK is a leading voice in the quest for effectiveness on a global stage and that's exemplified by London-based WPP topping the Index for the fifth time. To be awarded Most Effective Holding Company is a pinnacle in itself: to do it five years running sends a clear message to the worldwide business community about creating ideas that work."

 All of the 2016 UK and Global Effie finalists and winners will receive points towards their ranking in the Effie Index. 


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean