Asia Pacific Effie Awards 2017 has announced two more Heads of Jury – Nicole McMillan and Kitty Lun, following the announcement last week of Ashish Bhasin, Chairman & CEO Dentsu Aegis Network South Asia and Chairman Posterscope and MKTG – Asia Pacific and Jean-Paul Burge, Chairman and CEO of BBDO Asia, being finalised as the first two Heads of Jury.
McMillan is the Vice-President, Marketing for the Asia-Pacific region with The Wrigley Company, a subsidiary of Mars, Inc. Based in Hong Kong, she travels frequently to key markets within the region including Australia, China, North and South East Asia, and India. In addition to her VP responsibilities, McMillan is also the Brand Strategic Lead for the Doublemint brand globally, and a member of the Wrigley global marketing leadership team.
She has over twenty years of experience in packaged goods companies. Besides spending 15 years within various segments of Mars, she has also held senior marketing roles at the Campbell Soup Company and Fosters.
Commenting on the appointment, McMillan said, “With the fragmentation and acceleration of growth levers marketers have today, delivering brand growth can seem even more elusive. At Mars, we aspire to big brand ideas that generate excitement for our consumers and deliver real business results. Through such a lens, I’m proud to accept a Head of Jury role at the APAC Effie and look forward to being inspired by the talent within the region delivering increasingly effective work.”
Lun is the Head of Creative Shop, Greater China, Facebook. Lun has vast experience in the Effies. She has been involved with the APAC Effies since 2014 and was the Jury Chair for the inaugural Positive Change Asia Pacific Effie 2016, Effie Hong Kong and Effie China.
Prior to joining Facebook in January 2016, Lun was Chairman/CEO at Lowe China for nine years, where she achieved tremendous business growth and led the agency to become the most awarded agency in China in 2014 and 2015. She has also worked with Leo Burnett, McCann, Euro RSCG and Arnold.
One of the rare female creative talents, also with agency management background, Lun has extensive experience working in Hong Kong, Taiwan and China. She was named among the top 10 Creative Directors of the Year and top 10 Distinguished Advertising Women of the Year. In 2013, she was honoured by AdAge as one of the Women to Watch in Advertising in China.
“This is an exciting time for marketers, big and small. Data innovations and the ever-changing media landscape present them with endless opportunities to create impact with their target. In such an environment of level playing field, the only competitive advantage is creativity. The idea is ever more critical in driving success. I am happy to see Effie’s continuous dedication in awarding campaign effectiveness and excited to see the most effective campaigns from the region,” Lun commented.
The APAC Effie is highly coveted and recognised by agencies and marketers as the most prestigious and ‘must-enter’ effectiveness award in the region. It celebrates ideas that work and honors marketing communications that have achieved the most significant results.
The remaining Heads of Jury and full jury will be announced progressively.