The Advertising Club Bombay held the Effie Awards 2008 in Mumbai on November 26, a night when India’s financial capital was rocked by a spate of terrorist attacks. This year, the Awards function had 30 shortlisted nominations from agencies like O&M, JWT, Lowe, McCann Erickson, Rediffusion Y&R, Bates 141, Mudra Multiplier and Mindshare India.
JWT India has won the maximum number of awards in various categories, which added up to 100 points, making it the Effie Agency of the Year. Last year, this title was won by O&M. JWT also won the Marico Uncommon Sense Award for the Lead India Campaign, the Yahoo! Big Idea Chair Award for Sunsilkgangofgirls.com, and the Grand Effie again for the Lead India Campaign.
The Brand Equity Bravery Award went to Ogilvy & Mather for Bingo: No Confusion, Great Combination, while the Effie Client of the Year went to Bennett, Coleman & Co Ltd (BCCL) Mumbai.
Speaking on the multiple wins, Colvyn Harris, CEO, JWT India, said, “We’ve had a very eventful and delightful year and I couldn’t have hoped for anything better. We have not only rocked the stage in India, but we have rocked at international platforms like Cannes and New York as well. All thanks goes to a very talented team.”
Harris is optimistic on the year ahead as well. He said, “We are very charged, and we are going into 2009 very excited. We have a lot to live up to and a lot to do.” One of the initiatives that JWT India is excited about is the Teach India campaign that was done for its client BCCL.
Agnello Dias, Chief Creative Officer, JWT India, said, “It feels extremely satisfying because we have achieved all the objectives that Colvyn and I had set, when we initially started out. It’s like all the right boxes have been ticked. The creative talent in India has increased, although there still is a lot more unexplored and untapped.”