The Effie Awards 2008 concluded with the announcement of winners on November 26 at a ceremony held in Mumbai. JWT India has bagged the maximum metals – nine in all – totaling to a figure of 100 points. Ogilvy & Mather India follows closely with eight metals that give it a total score of 80 points. Third in the race is Lowe India with six metals, which adds to 45 points.
The competition between JWT and Ogilvy was very intense this year until the Grand Effie Award that added 25 points to JWT’s count in one shot.
The three Golds that JWT India bagged include two for the Lead India campaign and one for Nike’s ‘Gutsy Cricket’ campaign. The agency bagged a Silver for Kurkure, and four Bronze awards for Diamond Bride, Sunsilkgangofgirls.com, Red Ribbon Express and Pepsi for ‘Me on my can’ campaign. The Grand Effie was for the Lead India campaign.
O&M India, too, bagged three Golds. These included two for Bingo and one for Vodafone alerts. The agency also bagged two Silver awards – one each for Vodafone and MotoYuva. O&M’s campaign for Cadbury Bournvita and Hutch earned the agency three Bronze metals, which included two metals for Bournvita.
Lowe India was awarded a Gold and a Silver for the campaigns on Idea and Tata Tea ‘Jaago Re’, respectively. The agency also bagged four Bronze awards.
McCann Erickson was awarded two Silvers for their work on Saffolalite and Saffola Gold campaigns. Rediffusion Y&R’s Airtel campaign, titled ‘Breaking Barriers’, earned a Silver as well as a Bronze metal.
Bates 141 bagged a Silver for its work on Virgin Mobile. Mindshare India and Mudra Multiplier earned one Bronze each for their works on HSBC Premier and TVS Scooty, respectively.