The case study presentations over and now the stage is set for ‘judgement day’ at Effie Awards 2008. The winners would be announced at a grand ceremony in Mumbai on November 26. Already, several industry experts predict that JWT’s Lead India campaign and Ogilvy’s Bingo campaign could have a healthy share of the metals.
This year, the Effies has witnessed the largest number of entries at 149, out of which 30 shortlisted case studies were presented. Among the 30 shortlisted entries, O&M India ranks the highest with nine shortlisted case studies. JWT is second with eight. Lowe India has six entries, while Rediffusion Y&R and McCann Erickson share the fourth place with two shortlisted entries each. The other agencies that have made it among the shortlisted entries are Mudra Multiplier, Bates 141 and Mindshare India.
On his expectations, Dhunji Wadia, Managing Partner, JWT India, commented, “This year saw a keen competition from some defining case studies that have raised the bar for the Indian advertising and communication industry. JWT has eight finalists and we are hoping for the best.”
However, when asked about his personal favourite campaign from the finalist, all Wadia said was, “All the eight finalists from JWT are my favourites. Some have already shown results in other global and local competitions, and as for the others, their time will come.”
Madhukar Sabnavis, Country Head - Discovery and Planning, O&M, commented that it was like asking a parent who was their favourite child amongst all their children. He, however, admitted that Bingo had been one the bravest campaigns from Ogilvy. On his expectations of winning a metal, he said, “This year, there has been definitely a strong representation of good quality work across all the categories. The overall feel of the finalist has been stronger than last year and so the best shall emerge as the winner on November 26, 2008.”
Besides the Lead India and Bongo campaigns, the other campaigns that are also giving a tough fight include Idea and Tata Tea’s ‘Jaago Re’ campaign.
Then of course there is the ‘Yahoo Big Idea Chair’, the biggest award to be given away at the Effies 2008. All eyes are on who would occupy the Chair this year.
Effie Awards 2008: Lead India, Bingo campaigns strong contenders, say industry experts
Effie Awards 2008: 149 entries received; winners to be declared on November 26