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Effie Awards 2008: 149 entries received; winners to be declared on November 26

Effie Awards 2008: 149 entries received; winners to be declared on November 26

Author | Swapna Rahul Shah | Friday, Nov 21,2008 6:53 AM

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Effie Awards 2008: 149 entries received; winners to be declared on November 26

Stage is set for the presentation of the Effie Awards 2008 on November 26. The Ad Club Bombay has announced 30 shortlisted entries from the total 149 entries received this year. Agencies like Lowe, O&M, JWT, Mindshare India, McCann Erickson, Rediffusion Y&R, Bates 141 and Mudra Multiplier presented their case studies on November 20.

Addressing audience at the case presentations in Mumbai on November 20, Shashi Sinha, CEO, Lodestar Universal, said, “Firstly, I would like to announce that this is our 8th edition of Effie Awards. The Effies has really gone up in stature because normally we get about 100-plus entries, but this year we received 149 entries. We are very glad to see the increase in the number of entries. I am sure that all the shortlisted agencies would put up a good show. The final winners would be announced on November 26, 2008.”

Thirty case study presentations were made across categories such as Internet advertising, mobile advertising, consumer products, corporate advertising, services, consumer durables and integrated advertising campaign.

Nine case studies were presented by O&M, eight case studies were presented by JWT, Lowe presented six case studies, McCann Erickson and Rediffusion Y&R presented two case studies each, while Mindshare India, Bates 141 and Mudra Multiplier presented one case study each.

The complete list of the 30 case studies presented is as follows:

See below










































THE ADVERTISING CLUB BOMBAY
EFFIE 2008
SHORT LISTED (30) CASE STUDIES FOR PRESENTATION ON 20.11.2008
No.
Category
Agency
Case Study
Campaign Title
1
INTERNET ADVERTISING
JWT Pepsi Me on my Can
         
2
MOBILE ADVERTISING
Mindshare India
HSBC Premier
The New HSBC Premier Handset
         
3
CONSUMER PRODUCTS
JWT
Diamond Bride
Diamond Bride: More Happy Than Married
                Ogilvy & Mather Advertising Pvt. Ltd.
Cadbury Bournvita
How Bournvita let children be differently capable and differently successful
JWT
Sunsilk
sunsilkgangofgirls.com
Lowe
TATA Tea
Jaago Re!
JWT
Kurkure
Family Face on Pack
McCann Erickson (India) Pvt. Ltd.
Saffola Gold
Saffola Gold - 'Purse Snatching'
JWT
Nike
Gutsy Cricket
Ogilvy & Mather Pvt. Ltd.
Bingo!
No Confusion. Great Combination.
         
4
CORPORATE ADVERTISING
Ogilvy & Mather Advertising
Vodafone
Transition from Hutch to Vodafone
    JWT
The Times of India Lead India
         
5
SERVICES
JWT India - Thompson Social
Red Ribbon Express
Red Ribbon Express - Uniting India Against AIDS
                  Lowe
ICICI Prudential Life Insurance
Jeetey Raho
Ogilvy & Mather Advertising
Hutch
Callertunes - Bolo Kya Bajaayein?
Lowe
ICICI Prudential Life Insurance
Retirement Number
Bates141
Virgin Mobile
Think Hatke
Rediffusion YR
Airtel
Breaking Barriers
Lowe
Idea
What an Idea!
Ogilvy & Mather Advertising
Vodafone
Vodafone Alerts
     
6
CONSUMER DURABLES
Lowe
Havells Cables
Wires that don't catch fire
        Mudra Multiplier
TVS Scooty
Women on Wheels
Ogilvy & Mather Pvt. Ltd.
MOTOYUVA
MOTOYUVA : The new symbol of growing up!
     
7
INTEGRATED ADVERTISING CAMPAIGN
Ogilvy & Mather Advertising Pvt. Ltd.
Cadbury Bournvita
How Bournvita let children be differently capable and differently successful
              Lowe
TATA Tea
Jaago Re!
Ogilvy & Mather India Pvt. Ltd.
Dove Haircare
Zero Damage, Beautiful Hair
Rediffusion YR
Airtel
Breaking Barriers
McCann Erickson (India) Pvt. Ltd.
Saffolalife
Saffolalife '4 Indians every minute'
JWT
The Times of India
Lead India
Ogilvy & Mather Pvt. Ltd.
Bingo!
No Confusion. Great Combination.
Tags: e4m

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