The Advertising Club of Bombay, better known as the Ad Club, has received an all-time high number of entries for the Effie Awards 2007. In the seventh edition of the awards in India, the Ad Club has received as many as 101 entries, which implies an increase of 22 more works in comparison to the 79 received last year. The Ad Club officials have informed that this year, the awards have seen almost all advertising agencies compete against each other under various categories.
While the first round of judging takes place on September 21, the second round is scheduled to take place on September 28. The case study presentations would take place on October 10, with the final Effie Awards 2007 function will be held on October 12.
As is known, the Effie Awards stands for effectiveness in advertising. Bipin Pandit, General Manager, The Advertising Club of Bombay, said, “We are delighted that this year, the Effie Awards has received record number of entries with almost all agencies participating. This year there would be tough competition, and I am sure the judges will have tough time examining and shortlisting all the entries.”
Ambience, Bates, Contract, Grey, Interface, JWT, Lowe, McCann Erickson, Mudra, O&M, Rediffusion DY&R, TBWA, Situation, etc. are a few agencies to name that have filed their entries for the Effie Awards 2007. Advertising professionals have stated time and again that an Effie award means creating ads that deliver return on investment for the client.
For the record, the Effie awards started in the US and have been in operation for the last 38 years. The Bombay Ad Club was the first club to get an Effie affiliation in Asia.