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Effie Awards 2007 case study presentations to kickstart on October 10, 2007

06-October-2007
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Effie Awards 2007 case study presentations to kickstart on October 10, 2007

The Ad Club of Bombay has announced 22 case studies for the Effie Awards 2007, which would be presented on October 10, 2007 in Mumbai. Prior to this, the Ad Club had shorlisted 47 entries out of the total 101 initial entries that were received.

The case studies will be presented under categories like Services, Consumer Durables, Integrated Advertising Campaign, Consumer Products, Internet Advertising and Corporate Advertising.

Consumer Products category has eight case studies, which makes it the category with the highest entries for case study presentations. Consumer Durables has six case studies. Internet advertising and Services have just one and two entries, respectively.

O&M, McCann Erickson, Contract, Leo Burnett, Lowe and Publicis India are some of the agencies competing for the awards that would take place on October 12, 2007.

The list for the case study presentation is given as below:

CATEGORY : SERVICES
No.
Case Study
Campaign Title
1. ICICI Prudential Retirement Solutions Retire from work, not life
2. Worldspace There is so much to Hear
   
CATEGORY : CORPORATE ADVERTISING
No.
Case Study
Campaign Title
1. Marico Uncommon Sense
2. USAID -Yehi Hai Sahi Condom Bindaas Bol!
   
CATEGORY : CONSUMER DURABLES
No.
Case Study
Campaign Title
1. Motorola From No. 4 to No. 2
2. Maruti Suzuki Alto Alto - Fuel Efficiency
3. Asian Paints Apex Ultima Asian Paints Apex Ultima: Aan Do!
4. Hero Honda Pleasure Why should boys have all the fun?
5. MotoFlip MotoFlip-People will talk!
6. Mayfair Virar Gardens Healthscaping
   
CATEGORY : INTEGRATED ADVERTISING CAMPAIGN
No.
Case Study
Campaign Title
1. Cadbury Dairy Milk Miss Palampur
2. HSBC MyHOME Fight against Home Loan Disorder
3. Hutch Hutch Ranga Shankara Theatre Festival
   
CATEGORY : CONSUMER PRODUCTS
No.
Case Study
Campaign Title
1. Saffola Saffola: World Heart Day Campaign
2. Dabur Honey Chini Ko Maaro Dhakka (Knock sugar away)
3. Tide Bollywood Blockbuster
4. Nihar Naturals Jasmine Hair Oil Aami Nandini
5. Big Babol Bade Kaam ki Cheez
6. Wheel Matching mind share to market share!
7. Sunsilk Sunsilkgangofgirls.com
8. Happydent White Happydent White Palace
 
No.
Case Study
Campaign Title
1. Mentos Mentos Helpline

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