The Advertising Club Bombay has announced the shortlisted case studies for Effie 2013. A total of 177 case studies have been shortlisted across 24 categories following round 2 of judging that took place in Mumbai and Delhi.
Ogilvy & Mather leads the list of shortlisted case studies with 51 entries shortlisted.
Lowe Lintas & Partners follows with 31 entries shotlisted.
McCann Worldgroup has 17 case studies shortlisted; while Publicis has seven entries shortlisted, followed by DDB Mudra Group with six entries shortlisted. Leo Burnett has five case studies that have been shortlisted.
Draftfcb Ulka, BBDO India and Rediffusion Y&R have four entries each that have been shortlisted.
Following is the complete list of shortlisted case studies for Effie 2013: