Top Story


Home >> Advertising >> Article

EFFIE 2012: Cadbury adjudged Client of the Year

Font Size   16
EFFIE 2012: Cadbury adjudged Client of the Year

Cadbury was adjudged Client of the Year at the EFFIEs this year. The brand won eight awards, including the Grand EFFIE of the Year. With six Silver awards, one Bronze award and the Grand EFFIE, Cadbury attained a grand total of 85 points.

Cadbury’s campaigns such as ‘Cadbury Mishti Shera Shrishti’ (designed by ABP One) and ‘Taiyaari Jeet Ki’ (designed by Ogilvy and Mather), and ‘Have you felt silk lately’ (designed by Ogilvy and Mather) were among the winning entries. Grand EEFIE was awarded to the brand for the ‘Kuch meetha ho jaaye’ journey of Cadbury Dairy Milk from 2005-12.

Following Cadbury was STAR India with 75 points and Bharti Airtel with 55 points. STAR India bagged four Gold, one Silver and one Bronze awards. Satyamev Jayate campaigns and Fox Crime - The Photograph Story were among two of the winning campaigns of STAR India.

Bharti Airtel’s ‘Har ek friend zaroori hota hai’ campaign designed by Taproot India, stood out amongst all the nominations, winning three Gold awards.

EFFIEs 2012 rolled out with all the glam and glitz on December 4 in Mumbai. The event saw a surprising number of 15 Gold awards being given away this year.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi