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EFFIE 2011: 97 entries shortlisted

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EFFIE 2011: 97 entries shortlisted

The Advertising Club Bombay announced the final shortlist of entries for 2011 EFFIE India Awards to be held on December 14, 2011. The final shortlist of 97 entries was announced last evening after a rigorous judging process held across 3 days, comprising 2 judging sessions in Mumbai and one in Delhi.

The EFFIE 2011 Awards have received 300 entries this year as against 276 entries last year across award categories, received from over 20 agencies across the length and breadth of the country, a record in itself. From across these 20 agencies, 97 entries have been shortlisted in the first round of judging. The first round of shortlisting was held across award categories by an eminent jury comprising a rich panel of 60 judges. The judging panel comprised a rich mix of senior members across the marketing, advertising and media fraternity.

Says Ajay Kakar,Chairperson – EFFIE 2011 Committee and Chief Marketing Officer, Financial Services, Aditya Birla Group “The growing popularity and effectiveness of EFFIEs India across corporates and agencies is clearly reflected in the quality and the number of entries received this year. Not just have the sheer volume of entries shown an increasing trend this year but it’s remarkable to see the wide spread participation of over 20 agencies that have been shortlisted this year. Moreover, it’s heartening to see the interest and wide-spread participation not just from agencies but also clients”. He further adds “The final round of judging will be held in Mumbai tomorrow followed by the award ceremony on December 14, 2011”.

For a sneak peak on the shortlisted entries, visit

The EFFIE 2011 Awards is the premiere and the most coveted showcase for marketing and creative strategies that work. The Award plays a tripartite role of acknowledging an agency for showcasing its power to build brands, demonstrating the highest level of leadership in brand communication for the clients and most significantly, celebrating creativity.

EFFIEs has always and will continue to add a profound insight to the concept of advertising awards. Eminent and independent panel of jury will ensure the Awards are no longer just a celebration of the craft of advertising, but a solid acknowledgement of the power to build brands.

The award ceremony event is scheduled for 6:30 p.m. on Wednesday, 14th December, 2011 at the Royal Western India Turf Club, Enclosure II, Mahalakshmi, Mumbai.

To know more about Effie 2011, please visit or write to


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