The Advertising Club Bombay is all geared for the case study presentations that will finally lead to the Effie Awards 2006 on November 17, 2006. The case study presentations are scheduled for November 14, 2006 and the Ad Cub has ensured that the audience will get to see the activities of some of the biggest brands. For the first time the case study presentations have been organised a few days prior to the Awards.
Ad Club officials informed that some of the biggest brands would be part of the case study presentations. The likes of Marico and Levers are presenting differentiated strategies in their communication that have delivered for the advertisers in question.
These case studies are selected from the shortlist that the Advertising Club Bombay drew after the first round of judging the 79 entries that had come in this year. Unlike the earlier years, when it was taken for granted that a presenting case study was definitely a winner, this year, the certainty of that is a lot lesser.
Pranesh Misra (COO, Lowe India), Chairman, Effie 2006 Function Committee, India explained the rationale, “Given the nature of the Awards itself, an entry qualifying for the Effie Awards is an achievement. With this segregation, we would be able to present a larger set of entries to the audience.”
This is the sixth edition of the Effie Awards in India and Misra believes that it was time to dedicate a day to case study presentations itself. Replying to what an Effie Award meant to an agency, he said, “It means creating advertising that works in the market place and delivering a return on investment for the client. The more you win there, the better.”
Ad Club’s Bipin Pandit said, “You will see the quality of work that is happening in the Indian market at the case study presentation. We have the top most agencies presenting work done on some of the top most brands in the country, most of which even are category leaders. When you look at this work, you will now why some of these brands are where they are today. I invite professionals from all rung and agencies to attend the case study presentations, because I think it also is a great learning experience for everyone.”