Starcom Worldwide has begun its New Year with a new business. In the wake of a competitive pitch, the agency has bagged Educomp’s media business. Starcom Worldwide office in Delhi will be tasked with all media planning and buying duties for Educomp, taking on the role as channel planning partner, and activating relevant touch points that ultimately drive revenue for Educomp.
“Starcom did well in the pitch process. Our brief evaluated the agencies on four counts – talent helming the account, consumer insights, ideas anchored on business goals and stretching the budget. Starcom did well in all areas. Now comes the exciting part - delivering and executing,” said Abhinav Dhar, Director, Educomp, in a prepared statement.
Tarun Deep Kumar, Executive Director, India – North, Starcom Worldwide added, “It’s a fantastic start to the year with the Educomp win. Understanding the realities of the education industry resulted in winning the prestigious Educomp business. Our unwavering focus on business-building ideas made our argument very compelling. Digital capability backed by a solid team ultimately won the client over.”
Starcom Worldwide has already commenced the work on the account.
Educomp Solutions Limited, founded in 1994 is a globally diversified education solutions provider and the largest education company in India. Educomp Group reaches out to over 25,000 schools and 14 million learners and educators across the world, with 27 offices worldwide including an office in Canada, 20 in India, two in Singapore, one in Sri Lanka, and three in the United States. In addition, the Company operates through its various subsidiaries including authorGEN, Threebrix eServices, Learning.com, USA, AsknLearn Pte Ltd, Singapore and via its associates such as Savvica in Canada.