Top Story


Home >> Advertising >> Article

EC to set up committees on poll advertisements

Font Size   16
EC to set up committees on poll advertisements

The Election Commission has decided to set up several committees to monitor political advertisements. As per a statement issued by the commission the chief electoral officers of states and Union territories will constitute these committees. Speaking to FE, a senior official at the Election Commission said that this will come into force from Friday, as per the Supreme Court orders.

The returning officer of every parliamentary constituency has also been declared a designated officer for reviewing, scrutinising and certifying advertisements by individual candidates contesting elections from the constituency concerned.

As per the guidelines on monitoring political advertisements, the chief electoral officers of all the states and union territories will also be required to consititute a separate committee to attend complaints and grievances with regard to the decision of the committees or the designated officers on the application for certification of advertisements.

The commission said a record will be maintained of all the applications received for certification. Earlier, the Supreme Court had asked the Election Commission to come up with a set of guidelines to monitor political advertisements. The apex court in its verdict on Tuesday said that all offensive and slanderous political advertisements will be banned from being telecast on the television channels.

Earlier attorney general Soli J Sorabjee had argued in favour of a ban on all offensive and slanderous advertisements on television channels. He had said that a mechanism needed to be put in place to stop the telecast of such offensive advertisements.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Suzuki reminds buyers the logical reason why they choose their scooter in the first place

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead