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e4m Nielsen Media Agency Rankings: Mindshare scores on perception, Lintas & Madison follow

25-January-2010
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e4m Nielsen Media Agency Rankings: Mindshare scores on perception, Lintas & Madison follow

The exchange4media Nielsen Media Agency Rankings explores the perception of various media service brands in India. Mindshare tops the list here, followed by Lintas Media Group and Madison Media at No 2 and No. 3 positions, respectively. Mudra Max and Maxus follow at No. 4 and No. 5 spots, respectively.

The sixth position is taken by Starcom Worldwide, while Lodestar Universal is on No. 7. Dentsu Media, ZenithOptimedia and MPG are at No. 8, No.9 and No. 10 positions, respectively.

The exchange4media Nielsen Media Agency Rankings is part of the recently released ‘exchange4media Indian Media Agency Report’. This part of the study details the advertisers’ viewpoint on media agencies and subsequently ranks the media service brands in India.

The perception track was done in three parts. In the first part that measures the Media Agency Equity Index 2009, the assessment was done from the perspective of the advertisers. The report gives more details on specific brand dimensions of the various agencies, what clients look out for in their agencies. It also gives the most recommended and most preferred agencies in the view of media houses and media agency professionals.

Watch this space for more findings from the e4m Nielsen Media Agency Rankings.

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