Top Story


Home >> Advertising >> Article

e4m Nielsen Media Agency Rankings: Mindshare scores on perception, Lintas & Madison follow

Font Size   16
e4m Nielsen Media Agency Rankings: Mindshare scores on perception, Lintas & Madison follow

The exchange4media Nielsen Media Agency Rankings explores the perception of various media service brands in India. Mindshare tops the list here, followed by Lintas Media Group and Madison Media at No 2 and No. 3 positions, respectively. Mudra Max and Maxus follow at No. 4 and No. 5 spots, respectively.

The sixth position is taken by Starcom Worldwide, while Lodestar Universal is on No. 7. Dentsu Media, ZenithOptimedia and MPG are at No. 8, No.9 and No. 10 positions, respectively.

The exchange4media Nielsen Media Agency Rankings is part of the recently released ‘exchange4media Indian Media Agency Report’. This part of the study details the advertisers’ viewpoint on media agencies and subsequently ranks the media service brands in India.

The perception track was done in three parts. In the first part that measures the Media Agency Equity Index 2009, the assessment was done from the perspective of the advertisers. The report gives more details on specific brand dimensions of the various agencies, what clients look out for in their agencies. It also gives the most recommended and most preferred agencies in the view of media houses and media agency professionals.

Watch this space for more findings from the e4m Nielsen Media Agency Rankings.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’