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e4m Conclave 2010: Sanjay Behl, Ashutosh Srivastava, Nick Waters to throw light on the age of collaborations

e4m Conclave 2010: Sanjay Behl, Ashutosh Srivastava, Nick Waters to throw light on the age of collaborations

Author | exchange4media News Service | Wednesday, Jun 02,2010 8:22 AM

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e4m Conclave 2010: Sanjay Behl, Ashutosh Srivastava, Nick Waters to throw light on the age of collaborations

The exchange4media Conclave, the annual flagship event of the exchange4media Group, is special this year as it marks the commencement of the Group’s 10th Anniversary celebrations. One of the high-powered sessions this year is on ‘Sleeping with the enemy – Is the age of collaboration really here?’, which will be chaired by Sanjay Behl, CEO, Reliance Big TV and Group Head - Brand & Marketing, Reliance Communication, and will feature as panelists, Ashutosh Srivastava, CEO, Mindshare APAC, and Nick Waters, CEO, Aegis Media, APAC.

The exchange4media Conclave 2010 is presented by Dainik Jagran. The Delhi leg of exchange4media Conclave 2010 will be held on June 9, while the Mumbai leg will be held on June 11.

The session will dwell on some pertinent questions relating to media owners and media agencies.

‘Collaboration’ has been the buzzword for the last few years. Be it collaborating with other disciplines such as direct or digital or with media owners or the creative agencies, or even with other media agencies as a fraternity, media service brands are working with others in the domain. How do heads of media service brands view collaboration and what is stopping them from behaving as a fraternity and refrain from undercutting and commoditising media services?

Why have business models for media agencies not changed in the last 15 years; why has agency perception not been impacted in the last decade? Are media agencies prepared for tomorrow’s communication? Are they future ready? Are big agencies such as Mindshare playing the role of leaders of the space?

The panellists will also shared their views on how they think media agencies have evolved in the last decade and whether there is place for the number of media agencies that one is seeing coming up in a market like India.

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