Top Story

e4m_logo.png

Home >> Advertising >> Article

DY&R's Everest set for makeover

12-April-2005
Font Size   16
Share
DY&R's Everest set for makeover

Everest Integrated Communications, the Dentsu Young & Rubicam Company (DY&R) group agency, will re-launch its corporate image by unveiling a new identity by April-end.The agency recently shifted to a new premise in Mumbai. The image changeover is part of the on-going agency restructuring process at Everest since January, said an informed source.

The restructuring planned by Everest will also include segregating the agency functions broadly into idea management and implementation. Functions such as client service, creative execution and planning will have `ideators' working hand-in-hand with `implementers.'

"Clients want a great brand idea, and this creative emphasis will enable all brands to be put on the map of competency," the source said.

However, the Chief Operating Officer of Everest Integrated Communications, Mr Aniruddha Banerjee, declined to comment on the image turnaround. He confirmed that the agency restructuring was on, but said one would have to `wait and watch' for any further announcement.

Incidentally, Everest emerged a serious contender in the Abby's festival for excellence in advertising held last month, and ended up sharing the second position with its sibling Rediffusion DY&R. Everest bagged two golds, two silvers, and a special silver.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve