Sudler Hennessey, a DY&R group company plans to enter into the Indian market as a healthcare communications and marketing company.
According to industry analysts, as mainstream advertising takes a backseat in terms of growth, new healthcare advertising accounts should give a respite to most agencies. While most ad agencies have already floated separate divisions to take care of the emerging healthcare business in the country, Rediffusion DY&R is actually bringing in a sister agency by floating a new company.
According to Mr Debadatta Sen, Senior Vice-President, Rediffusion DY&R, "There will be a separate company floated from the DY&R group to take care of the healthcare business. Since most Indian pharma companies continue to outsource their marketing services, we feel there is a genuine need which can be fulfilled. The purpose is to offer specialised knowledge-based expertise in this area."
According to industry souces, while Rediffusion DY&R in India has presently just one pharma account (Novartis), Sudler Hennessey would possibly look at getting business from its existing international clients in India.
The Rs 500-crore Rediffusion DY&R has already floated separate divisions for direct marketing (WCJ), media buying (Media Edge) and public relations.
Source: Business Line