Dynel, a homegrown brand of LED lights is aggressively planning to build its franchise in India and has roped in Bang in the Middle as its communication partner. Dynel will launch a range of differentiated LED lamps across spectrum of residential and commercial applications. These lamps are extensively tested for Indian conditions and will offer a premium experience to the audience.
Prithvideep Singh, Brand Lead Dynel said, “We have spent a long time perfecting the technology for Indian conditions and our range of products is very innovative. In Bang in the Middle we have found the partner that will help us in establishing our brand in this new emerging market.”
Naresh Gupta, Managing Partner Bang in the Middle said, “LED lamps is the category of today, and we are thrilled to be on board with a brand that is future thinking. The challenge of creating an Indian brand in this fast expanding market is a great challenge to face. We hope to make Dynel the mainstream lighting solution brand.”
The brand was awarded to Bang in the Middle following a review with handpicked agencies. Bang in the Middle will handle integrated duties across digital and traditional mediums.