Durex India introduces cricket inspired- #D20 Dictionary

Durex India introduces cricket inspired- #D20 Dictionary

Author | exchange4media News Service | Monday, Mar 21,2016 8:50 AM

Durex India introduces cricket inspired- #D20 Dictionary

As the cricket fever grips the entire nation and people get glued to their TV sets, Durex, the world’s leading sexual wellbeing brand is unveiling a new #D20 dictionary for lovers across the country.

 Inspired by a glossary of cricket terms, the dictionary aims to re-ignite the passion between lovers as the game on the field begins to heat up. And the excitement doesn’t just end with a conversation; Durex has also partnered with Grofers for a guaranteed 2 hour deliver of its entire range across 4 cities.

Conceptualized and developed in partnership with iContract, the new campaign resides on digital medium and will run through the T20 World Cup. Terms such as Leg Glance, Bouncers, LBW, Silly Point, Run Out and many more will get an all-together new meaning this season. To watch the campaign unfold, visit:

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Commenting on the campaign, Rohit Jindal, Marketing Director – RB India said “While cricket as a sport unites the entire nation around major tournaments, Durex as a brand believes that nothing should get in the way of great sex. As the cricket fever sets in, we are encouraging couples to keep enjoying safe sex as well.”

Prashanth Challapalli, EVP & Digital Head, iContract said, "It's a very simple idea. We use cricketing terms every day and when you actually think about it, a lot of them naturally lend themselves to the act of sex. The campaign wants to inspire couples to take the conversation beyond cricket and enjoy every moment with a range of sexual wellbeing products from Durex. We believe that context is key in social media and this campaign is designed to take advantage of that. By the end of this campaign, we would like the phrase "Score Kya Hua?" to have an entirely different connotation".


Tags: Durex | Cricket | #D20

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