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Dunlop set to relaunch, scouts for agency

Dunlop set to relaunch, scouts for agency

Author | Indrani Sinha | Thursday, Mar 23,2006 7:42 AM

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Dunlop set to relaunch, scouts for agency

Kolkata based Dunlop India, which was recently acquired by the Ruia Group of Jessop fame, is set to relaunch the Dunlop brand in India which, prior to the closure of its plants some seven years back, was one of the leading tyre brands in the country and a high profile company.

It is reliably learnt that Dunlop is currently in the process of choosing an advertising agency partner and several leading agencies are in the fray. The pitch presentations are reportedly scheduled this week in Kolkata.

Said Dhrubajyoti Nandi, General Manager – Corporate Communications of the Ruia Group, “The company, while it enjoys a strong base in Kolkata, is looking to achieve a pan-India presence on its return to the market.”

Nandi elaborated, “We will naturally try to rope in an agency that has a strong base in Kolkata. However, if we are not satisfied with the output from Kolkata agencies, we would not mind considering an outstation agency.”

“The size of the account,” Nandi said, “would depend on the launch communication package that is developed with our chosen agency, but would certainly aim to have a national level impact.”

Given that Dunlop has been out of the market for some time and the strides its competition has made in the intervening period, the brand would surely need to make a strong impact in its communication efforts if it is to regain its erstwhile leadership position that was aptly encapsulated in its famous strapline ‘Dunlop is Dunlop. Always Ahead.'

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