The Dubai Lynx International Festival of Creativity has opened for entries across 15 categories ahead of the 2014 edition of the Festival and Awards, taking place from March 9-12. The final three jury presidents have now been announced and complete a line-up of outstanding industry professionals.
Prasoon Pandey, Ad Film Director at Corcoise Films, will head this year’s Film Craft Jury. Pandey’s work for clients, which include Fevicol Glue, The Times of India, Perfetti and SBI Life Insurance, has seen him break new ground in Indian advertising. He has been ranked among the top 25 advertising directors in the world by the Gunn Report and has picked up awards at Cannes Lions, Clios, Adfest, New York Festivals and other international awards shows. Commenting on his appointment, Pandey said, “Sitting with the rest of the jury members, watching and discussing some of the brightest work over zillions of cups of coffee, is always an enriching as well as exhausting experience at the same time. It is that pleasurable pain that one can't help looking forward to.”
Leading the Direct, Promo & Activation, Interactive and Mobile Jury will be Andy DiLallo, Chief Creative Officer of Leo Burnett Sydney. DiLallo has been responsible for campaigns that include ‘Coca-Cola’s Small World Machines’, which went on to be presented at the White House and has been responsible for the largest mass participation event in history, with over 1 billion taking part in the first global election for WWF Earth Hour. About his position as Jury President, DiLallo said, “It is an honour to have been selected as a President of this year’s Dubai Lynx awards. I look forward to spending the week with some of the industry's most talented minds finding work that inspires, challenges and moves the industry forward.”
Björn Kusoffsky, CEO & Founder of Stockholm Design Lab, will preside over the Design Jury. Leading all creative work at Stockholm Design Lab since 1998, Kusoffsky has received more than 100 awards, including Golds at both Cannes Lions and Eurobest, for his work for clients that include IKEA, Absolut Vodka, SAS Scandinavian Airlines and Hyundai Card. Commenting on his role as Design Jury President, Kusoffsky said, “Design has become one of the most important assets for modern companies today. I am looking forward to seeing how design agencies respond to this in 2014.”
Speaking about the presidents, Philip Thomas, CEO, Lions Festivals remarked, “We’re delighted to be able to announce jury presidents of such a high calibre in line with Dubai Lynx opening for entries. It’s fantastic that MENA’s creative output will be judged by such creatively high achievers as Prasoon, Andy and Björn.”
Entries are now being accepted into Film, Print, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Print & Poster Craft, Film Craft, Design, Integrated, PR, Mobile and Branded Content & Entertainment. The deadline for entry submissions is February 6, 2014. The winners will be revealed and honoured at the awards ceremony and dinner taking place on March 12, 2014 at the Madinat Jumeirah, Dubai.