The organisers of the Dubai Lynx International Festival of Creativity have announced the first presidents that will step up to lead juries during the region’s most anticipated awards for the creative communications industry. The Festival runs from March 9 to 11, 2014, with the Awards drawing it to a close on March 12, 2014.
Graham Fink, CEO, Ogilvy & Mather, will head the Film, Print, Outdoor, Radio and Print Craft jury as well as the Integrated jury. Commenting on his appointment, Fink said, “It’s a great honour to be chosen as President and I’m looking forward to the challenge. I got a taste of the advertising from the Middle East whilst judging AdFest this year and there was some very good work, which proves that where there’s a lot of sand there is creativity in abundance.”
Philippa Brown, CEO, Omnicom Media Group UK has been appointed as the Media Jury President. On her appointment, Brown said, “I’m delighted to have been selected to chair the Media jury of such prestigious and important awards, and look forward to working with the jury in 2014 to identify the best media work across the region.”
Phillippe Meunier, Creative Chief and Co-founder, Sid Lee, will lead the Branded Content & Entertainment jury. About his role as Jury President Meunier said, “Brands are leaving our screens to be more imbedded into our entertainment menus. Let’s find some of the best examples to inspire our changing industry.”
The PR jury will be presided over by Gabriela Lungu, Chief Creative Officer, UK & EMEA, Weber Shandwick. About her role as Jury President, Lungu said, “We all noticed many exciting things from a creative and digital point of view emerging from MENA in the recent years. Lynx is the best way to both capture and stimulate exceptional work, and I’m proud to be a part of it and serve as the jury president for PR. I hope we will have more entries from the PR agencies in the 2014 edition, as there is an amazing potential here.”
Commenting on the presidents, Philip Thomas, CEO, Lions Festivals said, “This is a strong start to the line-up of 2014 Jury Presidents and we’re delighted that Graham, Philippa, Gabriela and Philippe will be joining us to help set the creative benchmark across the region. In recent years we’ve seen an increase in the number of trophies being taken by the region at global awards, proving that creativity in the region is now growing and competing on a worldwide stage. We’re excited to see which entries will shine this time.”
Dubai Lynx and YouTube launch 7-Day Brief 2014
Meanwhile, the Festival is once again teaming up with YouTube to launch the 7-Day Brief 2014, a competition to showcase creative skills by producing a commercial for a non-for-profit organisation.
At mid-day (UAE) on Thursday, January 9, 2014, a brief will be released on YouTube, set by a well-known charity, whose identity will remain a secret until then. Participants will have seven days to make a 30-60 second ad in English or Arabic, aimed at raising awareness for the charity and upload the film to www.youtube.com/user/officialdubailynx for the public to view and share, further building recognition for the non-for-profit organisation.
One winning commercial will be selected by a panel of top industry creatives from the MENA region led by Bechara Mouzannar, Chief Creative Officer, Leo Burnett MENA. The judging panel have added new criteria this year, which assess the first five seconds of the commercial, taking into account YouTube’s TrueView ad format, which gives viewers the option to skip ads after viewing the first five seconds.
Encouraging Gen Next
The 2014 edition of the Dubai Lynx International Festival of Creativity will also encourage the next generation with the inclusion of two student awards – the newly-launched Student Creative Award for Integrated and the Masar Student Creative Award for Print, which is returning for a second year.
The new Student Award for Integrated competition will run from now until January 13, 2014 and asks entrants to submit a campaign to fit the brief set by the designated charity Al Noor, a training centre for children with special needs. Competitors have been asked to create an integrated campaign that raises awareness of the charity in the community by using three different types of median, two of which must be in English and the third in Arabic.
The Masar Student Creative Award for Print asks students to create an original ad in response to a brief set by the chosen charity, the Dubai Autism Centre (DAC), which provides information, support, advice and training to professionals and parents of children with Autism. The brief asks that the advert increases public understanding of the signs of Autism and changes the audiences mindset to a positive outlook.