The Dubai International Advertising Festival will see two new categories added to the 2012 Awards line-up – PR and Mobile. The Festival, which has recently launched its 2012 website with a new look and additional content, will take place from March 4-7, 2011 at the Madinat Jumeirah in Dubai.
The Dubai Lynx Advertising Awards will accept entries for the 14 categories from December 13, 2011. PR and Mobile have been added to further complement the existing categories of Film, Print, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Print & Poster Craft, Film Craft, Design and Integrated.
The addition of PR will recognise the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics; whilst the inaugural Mobile category will award creative excellence in mobile websites, applications, viral and messaging, games and integrated mobile campaigns.
Commenting on the new categories, Emma Lancaster, Dubai Lynx Festival Director, said, “We are excited to welcome two new categories to the Awards and believe that the addition of PR and Mobile reflects the movement of the industry in the MENA region. We are sure to see some great work competing to win a prestigious Lynx trophy.”
Five juries will be assigned to judge the entries into the Dubai Lynx Advertising Awards and the winners will be revealed and awarded with their trophies at the Gala Dinner in the Madinat Jumeirah on March 7, 2012, which last year was attended by over 1,400 people.
The Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa. Presented by Cannes Lions International Festival of Creativity, together with their regional partner, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).