Top Story

e4m_logo.png

Home >> Advertising >> Article

Dubai Lynx announces new Mobile and PR categories for 2012

01-November-2011
Font Size   16
Share
Dubai Lynx announces new Mobile and PR categories for 2012

The Dubai International Advertising Festival will see two new categories added to the 2012 Awards line-up – PR and Mobile. The Festival, which has recently launched its 2012 website with a new look and additional content, will take place from March 4-7, 2011 at the Madinat Jumeirah in Dubai.

The Dubai Lynx Advertising Awards will accept entries for the 14 categories from December 13, 2011. PR and Mobile have been added to further complement the existing categories of Film, Print, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Print & Poster Craft, Film Craft, Design and Integrated.

The addition of PR will recognise the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics; whilst the inaugural Mobile category will award creative excellence in mobile websites, applications, viral and messaging, games and integrated mobile campaigns.

Commenting on the new categories, Emma Lancaster, Dubai Lynx Festival Director, said, “We are excited to welcome two new categories to the Awards and believe that the addition of PR and Mobile reflects the movement of the industry in the MENA region. We are sure to see some great work competing to win a prestigious Lynx trophy.”

Five juries will be assigned to judge the entries into the Dubai Lynx Advertising Awards and the winners will be revealed and awarded with their trophies at the Gala Dinner in the Madinat Jumeirah on March 7, 2012, which last year was attended by over 1,400 people.

The Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa. Presented by Cannes Lions International Festival of Creativity, together with their regional partner, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

 

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO