Top Story

e4m_logo.png

Home >> TREND >> Article

DTC launches <i>Sangini </i>range of jewellery

23-September-2004
Font Size   16
Share
DTC launches <i>Sangini </i>range of jewellery

If you didn’t know what to gift your loved one this festive season, the Diamond Trading Company has one of its choicest collections – Sangini, for your soul mate. Sangini, the new collection of diamond-studded jewellery range has been priced at Rs 8,000 upwards.

Devika Gidwani, Director, Diamond Information Centre, says: “We are associating the brand with a sense of togetherness. Whoever sees a woman wearing Sangini would instantly recognise the fact that it’s a gift from her soul mate. The collection has been designed in a distinctive style that symbolises the uniqueness of the relationship.”

Set in gold, each piece in the Sangini collection has a symmetrical set of diamonds in a row. The pattern is intricate with the central diamond raised in a bezel setting, symbolising the special relationship. Each piece has a distinctive characteristic expressing the uniqueness of the relationship. “The central diamond symbolises your special one, the one whom a man can turn to through ups and downs,” she says.

On the pricing strategy, she says: “The affordable pricing makes Sangini the most enduring gift a husband can give his wife.”

Asked if Sangini is a festival special, she says: “Yes it is. Sangini is a brand that conveys the essence of gifting and expressing your love to the special person in your life. So for these reasons we found it to be a perfect time to launch it.”

Sangini will be advertised through all major print and electronic media across the country. So will we see any celebrity endorsements? No, says Gidwani, adding: “Sangini is a brand for you and me. So the people in the commercials are an ordinary couple that the masses can instantly identify with. Sangini is targeted at everybody and so we decided against using a celebrity for endorsing this brand.”

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education