DS Group has appointed the Gurgaon office of Havas Worldwide as its integrated communications partner for its brand Pan Masala, Tansen.
Confirming the appointment, Associate Vice President (Marketing) in charge of Tobacco, Mouth freshener and Confectionery division of the DS Group, Rajeev Jain said, “We liked the quality of their creative thinking. It is evident from the nature of their ideas that Havas Worldwide is a new-age agency. Tansen is a crucial brand for us and we are happy to have found just the right partner for it.”
Nirmalya Sen, Chief Executive Officer of Havas Worldwide India, said, “The DS Group has grown leaps and bounds in the last decade on a culture of innovation and quality. And we aren’t just delighted, but proud to partner this Indian powerhouse. Rajnigandha is a class act to follow and our challenge will be to help the DS Group create another market leader, this time in the mass end of the market.”
The DS Group, with a turnover of more than Rs 6,500 crore, has a presence in high growth sectors such as F&B, hospitality, mouth fresheners, tobacco, packaging, agro forestry, rubber thread and infrastructure. The group has strengthened its presence in the F&B category by entering into Dairy and Confectionary segments.