Top Story

e4m_logo.png

Home >> Advertising >> Article

DS Group appoints Havas Worldwide as creative partner for Tansen Pan Masala

19-May-2015
Font Size   16
DS Group appoints Havas Worldwide as creative partner for Tansen Pan Masala

DS Group has appointed the Gurgaon office of Havas Worldwide as its integrated communications partner for its brand Pan Masala, Tansen.

Confirming the appointment, Associate Vice President (Marketing) in charge of Tobacco, Mouth freshener and Confectionery division of the DS Group, Rajeev Jain said, “We liked the quality of their creative thinking. It is evident from the nature of their ideas that Havas Worldwide is a new-age agency. Tansen is a crucial brand for us and we are happy to have found just the right partner for it.”

Nirmalya Sen, Chief Executive Officer of Havas Worldwide India, said, “The DS Group has grown leaps and bounds in the last decade on a culture of innovation and quality. And we aren’t just delighted, but proud to partner this Indian powerhouse. Rajnigandha is a class act to follow and our challenge will be to help the DS Group create another market leader, this time in the mass end of the market.”

The DS Group, with a turnover of more than Rs 6,500 crore, has a presence in high growth sectors such as F&B, hospitality, mouth fresheners, tobacco, packaging, agro forestry, rubber thread and infrastructure. The group has strengthened its presence in the F&B category by entering into Dairy and Confectionary segments.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.