Online automobile aggregator Droom recently announced the initiation of its marketing media creative pitch. Meant to be launched by the end of October, the campaign will help build upon Droom’s value-driven brand offering in order to establish it as a household name in India.
Speaking on the announcement, Sandeep Aggarwal, Founder and CEO, Droom commented, “As a consumer Internet and technology company, we have been running digital marketing campaigns since the start and the marketing team at Droom has done a nice job rolling out our digital and performance based marketing programs.”
Expanding on the extent of the company’s brand visibility, Aggarwal mentioned, “In the last nine months, Droom has built the largest online community for automobile on Facebook with 900k+ community size and over 1.5 million monthly visitors. We, now feel the time is right to leverage more traditional brand building and marketing channels. Through this creative and media pitch, we are looking out for partner agencies that can create innovative campaigns in keeping with Droom’s image to establish it as a brand that customers can relate to as an online friend.”