Top Story


Home >> Advertising >> Article

Droom appoints Contract Advertising as creative agency; Publicis Groupe’s Equinox as media buying agency

Font Size   16
Droom appoints Contract Advertising as creative agency; Publicis Groupe’s Equinox as media buying agency

Droom, an online marketplace for used and new automobiles and auto-related services, has announced Contract Advertising as creative agency and Publicis Groupe’s Equinox as media buying agency.

The company is all set to launch is brand marketing campaign soon which will be spread across TV, print, outdoor and online formats. The mandate for creative duties was bagged by Contract Advertising on the basis of its credentials and the recent work put out by the agency. Contract will be taking care of creative duties across formats including TV, print and digital. Equinox will be responsible for media buying for the company.

On awarding of the creative and media buying mandates, Sandeep Aggarwal, Founder and CEO, Droom said,” We were very impressed by the works of both agencies have done for new age companies and hence we decided to go forward and make them our partners in brand building.   Droom has built a highly innovative platform to solve buyer and seller pain points in buying and selling used automobiles and we are ready to showcase this 21st century online experience to mass audiences now.”

Droom boasts of Rs 500 + crore of listed GMV with a presence in over 60 cities. With its steep growth pace, the brand is also doubling its marketing efforts and will soon be out with an aggressive marketing campaign.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016