Top Story

e4m_logo.png

Home >> Advertising >> Article

DraftFCB Ulka rides away with Hero Ignitor

15-June-2012
Font Size   16
DraftFCB Ulka rides away with Hero Ignitor

Hero MotoCorp has chosen DraftFCB Ulka as the creative partner for its recently launched bike Ignitor in India. The duties have been granted after a multi-agency pitch held in Delhi which apparently saw participation from agencies such as DraftFCB Ulka, JWT India, Percept/H, Law & Kenneth and Leo Burnett.

Agency sources close to the development have confirmed the news to exchange4media, though an official announcement is yet to be made.

After ending its long-standing partnership with Honda, Hero MotoCorp unveiled three new bikes to be launched in 2012 at the Auto Expo held in New Delhi earlier this year. While the first look of Ignitor was revealed then, the bike was launched in the market on June 6, 2012. The other two offerings – Hero Maestro and Hero Passion X Pro showcased at the Expo have also been launched in the market.

Creative duties of Hero MotoCorp are distributed amongst JWT India, DraftFCB Ulka, Percept/H, Law & Kenneth and few more. The rebranding campaign for the automobile giant was managed by Law & Kenneth.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign