Effective 4.30 pm (IST) on March 10, 2014, global network Draftfcb has adopted the FCB name. The India operation is now called FCBUlka Advertising.
Along with the name change, a new logo has also been unveiled. The colours in the logo have been drawn from the colours of the flags of the world, symbolising the heritage, equity and flavour of the local advertising company and the wide network reach. The diagonal line through the letter B and the letter U of Ulka signifies the importance of the local brand name alongside the global name.
Commenting on the new brand name and identity, Nagesh Alai, Group Chairman, FCBUlka said, “FCB has a tremendous 140 years’ equity globally and in India Ulka has a 50 years plus great heritage. FCBUlka will continue to deliver on the integrated offering to its clients and stay focused on what it has been doing over the years - Making Brands Famous and Making Clients Rich.”
FCBUlka Advertising is a member of the FCBUlka Group, India’s third largest marketing communication group with over 120 clients, 200+ brands and 800 professionals working across eight offices in seven cities, covering a diverse spectrum of services, including advertising, media, digital, direct, analytics, brand consulting, activation/ brand experience, etc.