The last three months have been good for Draft FCB Ulka. The agency’s Delhi office garnered an array of accounts from diverse categories like motorcycles, social networking, fans and electrical appliances, education and beer. An official has quoted the business wins to be worth over Rs 100 crore.
Arvind Wable, CEO and Executive Director, Draft FCB Ulka, commented, “These wins come on the back of a consistent track record of building brands and sound strategic thinking. Some of the wins like Hunk and Usha are results of a strong existing client relationship, while the others are testimony to the competitive edge of our people in Delhi. Our belief in long term relationships and translating them into sustainable business successes has played a strong role in this string of impressive wins.”
Sanjeev Bhargava, COO of Draft FCB Ulka Delhi, explained, “These wins amounting to over Rs 100 crore give us a very strong start for 2008. Each of the categories faces a unique marketing challenge, and we believe Draft FCB Ulka is well armed to overcome them successfully.”
Some of the recent business wins by the agency’s Delhi office include Hunk, the 150cc macho bike from Hero Honda; Ibibo.com, an Indian social networking site; Usha Fans; Career Launcher, a brand well entrenched in the preparatory study market; and beer manufacturer Inbev.