Dr Morepen, engaged in manufacturing and selling fast moving healthcare goods and lifestyle self-healthcare devices, has called for a creative pitch. The company has not had any creative agency for four yrs. All leading creative agencies are reportedly taking part in the pitch for the account pegged at Rs 7 crore.
Dr Morepen will approach a 360-degree communication towards its brand strategy using print, TV, OOH and below the line activities. The client has met the advertising agencies and the first round of presentation is taking place next week.
No officials from the client side were available for comments at the time of filing the report.