Top Story

e4m_logo.png

Home >> Advertising >> Article

Dr Fixit unveils new TVC for monsoon season

04-April-2015
Font Size   16
Dr Fixit unveils new TVC for monsoon season

Dr. Fixit, the waterproofing expert, from the house of Pidilite Industries Ltd, has unveiled a new TVC for the monsoon season. The campaign has been conceptualized by Ogilvy & Mather and involves television, print and digital medium.

The ad film features a man holding a big blue colored board. The color of the board goes on changing from blue to green to pale yellow and so on. The man still standing in front of a white background takes the board above his head saying, “Ghar ki deewaron ke liye koi bhi colour chunein… Par chat ke liye sirf Dr. Fixit ki waterproofing.” It starts raining but the man is safely dry below the board he is holding. He continues, “Kyonki chat hai ghar ki sabse zaroori deewar.”

You can watch the ad here

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India