Dr. Fixit, the waterproofing expert, from the house of Pidilite Industries Ltd, has unveiled a new TVC for the monsoon season. The campaign has been conceptualized by Ogilvy & Mather and involves television, print and digital medium.
The ad film features a man holding a big blue colored board. The color of the board goes on changing from blue to green to pale yellow and so on. The man still standing in front of a white background takes the board above his head saying, “Ghar ki deewaron ke liye koi bhi colour chunein… Par chat ke liye sirf Dr. Fixit ki waterproofing.” It starts raining but the man is safely dry below the board he is holding. He continues, “Kyonki chat hai ghar ki sabse zaroori deewar.”
You can watch the ad here