The advertising account of Dr Batra's Positive Health Care is up for a pitch again, with two agencies having already made presentations and more being approached.
The two agencies that have made presentations are SSC&B Lintas and Triton Communications. The account size is estimated to be around Rs 5-6 crore.
The account was handled out of JWT, and was moved to a local ad agency called Dattaram. From a single doctor clinic in 1982, Dr Batra's now spins 22 clinics across 13 cities in India and abroad.
Recently, Dr Batras' Positive Health Products Ltd (DBPHPL) had announced the nationwide launch of Dr Batra's shampoos and conditioner to promote healthy hair and control hair loss. All the products are available at Rs 59 for 100 ml and Rs 115 for 250 ml at leading retails outlets in India's top 11 cities.
DBPHCL is the first ISO-certified homeopathic health institute in the country. The company's over 100 full-time highly qualified doctors - rank holders, gold medallists and MDs, hand-picked by Dr Batra, attend to over 3,00,000 patient every year.
In addition, DBPHCL's Cyber Clinic offers online consultation to over 4.5 lakh patients who visit the website every year from over 87 countries around the world making the company one of the largest homeopathic healthcare providers in India.