Doosra Brand Communications, part of Aegis Media, commences its operations with the creative mandate for Kenstar Appliances India. Doosra’s mandate is to build on Kenstar’s core equity through advertising, including above the line, point of sales and digital.
On awarding the business to Doosra, RB Garg, COO, Kenstar said, “Given the exponential growth we are seeing and our ambitious plans for the future, we were looking for a communications partner with experience and knowledge of insight based communication and hunger for success. In Doosra we saw an ideal partner.”
Reacting to the win, Zahir Mirza, Director, Doosra Brand Communications said, “We eagerly look forward to creating advertising that connects with consumers, drives sales and contributes to making brand Kenstar even more strong and profitable. I see great possibilities to make Kenstar salient on new age media through bespoke creative for such media. I am also delighted that with this win we now have a full-fledged presence in Delhi.”
Launched in 1996, Kenstar is amongst the well-known players in its category in India today.