Top Story

e4m_logo.png

Home >> Advertising >> Article

Donear Suitings & Shirtings to get a touch of the Yuvraj Singh magic

25-September-2007
Font Size   16
Share
Donear Suitings & Shirtings to get a touch of the Yuvraj Singh magic

With Yuvraj Singh emerging as one of the star performers of the recently concluded ICC World Twenty20 tournament, textile company Donear Industries Ltd has roped the dynamic cricketer as the brand ambassador for Donear Suitings & Shirtings. The brand takes the innovative approach using state-of-the-art-technology in developing newer products.

On the announcement, Ajay Agarwal, Executive Director, Donear Industries Ltd, said, “Donear means ‘Do Near’, i.e., getting people nearer. Also, Donear is a product mix of various fabrics and designs, and offers a range of products. Similarly, Yuvraj Singh is an all-rounder, a youth icon and has a great fan following. He represents the key values such as dynamism, trust and durability which we as a company believe in. Looking at the all-round persona of Yuvraj and the brand attributes of Donear, we feel Yuvraj is the perfect representative of the brand.”

Speaking on being signed as the brand ambassador for Donear Industries Ltd, Singh said, “Donear is one of the oldest textile brands in India. It is regarded as one of the top three well–known brands in India in its product category. It’s a sheer pleasure to be associated with a brand that is so old, so well-known and so well acclaimed.”

Donear Suitings & Shirtings fabrics are available in a wide range of colour, texture and comfort, along with contemporary designs.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking