While the creative world focuses on the prestigious Cannes Lions, Doing launches ‘Canned Lions’, a charity project that supports the struggle of CACH, Campaign Against Canned Hunting.
Canned hunting is the hunt of lions raised in captivity and released into fenced spaces to be killed by paying hunters, only for trophies.
Every year, the Cannes International Festival of Creativity has an enormous impact on businesses and professionals.
Doing’s idea is based on the fact that often brands and agencies hope to win a Lion by supporting initiatives that improve the lives of people or that make the world a better place.
The agency challenges this and launches the funds and awareness raising campaign-‘Canned Lions – Lions that save Lions’, a fake award that sounds like the real thing. This year, everyone who didn’t win a Cannes Lion can buy a Canned Lion to say they own a “Lion” while saving real lions from canned hunting.
All those who want to support the cause will be able to purchase online, on www.canned-lions.com, three differently priced cans that are a metaphor for the commodification of lions. Three different cans are sold: Gold,Silver and Bronze.To support the cause without taking a Canned Lion home, a 5 Euros donation is possible.
Purchases directly fund the Campaign Against Canned Hunting, the South African animal advocacy that is raising awareness on wild animal breeding for canned hunting in order to change a common biased mindset, the wealthy vested interests that nurture it and the law that allows it.
Doing will enroll the Canned Lions campaign to Cannes Lions in 2017, adding to the credits list all those who purchased a Canned Lion, thus giving everyone the chance to win a Cannes Lion next year.
You can watch the videos here:
Launch video by Chris Mercer, Founder and Director of CACH