Top Story


Home >> Advertising >> Article completes one year

Font Size   16
Share completes one year, NDTV’s medical site has completed one year. aims to empower the average Indian with accurate, comprehensive and credible information on medical problems.

The uniqueness of the site lies in its global panel of over 160 distinguished experts from different fields in medicine. They review as well as answer health related queries from visitors to the site, free of cost. In addition, the site provides information on support groups and hospitals. is an Indian site, with authoritative and accurate information relevant to Indians and focused on health issues that are unique to this country and its people. has been acknowledged by the Lancet as one of the best medical websites in the world. It has received favourable reviews in the British Medical Journal.

The potential of the Internet to disseminate health related information in India is huge, especially in the context of a fast growing user population, Internet over cable and forthcoming broadband initiatives.

According to industry sources, most reputed health sites are mainly American and do not take into account the Indian milieu. Indian health websites are fewer in number, directed usually towards doctors and do not always address the patient’s question. is a not-for-profit initiative and aims to empower the average Indian with accurate, comprehensive and credible information on medical problems.

At the click of a mouse, any Internet user will be able to refer to the latest news on health and medicine, refer to a wide range of topics ranging from emotional disorders to cancer, as well as to information on drugs, laboratory tests and diagnostic procedures.

The site does not in any way aspire to replace the general practitioner or the medical specialist, but it does seek to make patients more knowledgeable about their ailments, treatment and relevant medical terms.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems