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DNA scouts for a creative partner

25-March-2010
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DNA scouts for a creative partner

Daily News and Analysis (DNA) is believed to be reviewing its creative business. Industry sources have pegged the account size at around Rs 10-12 crore. Contract Advertising is the incumbent agency.

No official confirmations were forthcoming at the time of filing the report, while industry sources said that the development was been kept under wraps. It also could not be ascertained which agencies were in talks with the publication, but it is understood that the incumbent agency is through with its round of presentations.

It may be recalled that in February 2007, the publication had entrusted Contract Advertising to handle its advertising and marketing duties. Prior to that, Rediffusion Y&R was the creative agency on board.

Diligent Media Corporation, which owns DNA (Daily News & Analysis), is a joint venture between two industry majors – Dainik Bhaskar Group and Zee Group. Launched in Mumbai in July 2005, DNA has fast entrenched itself in the lives of a young and dynamic readership in India’s commercial capital Mumbai, in IT capital Bangalore, and other key cities such as Pune, Ahmedabad, Surat and Jaipur.

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