Top Story


Home >> Advertising >> Article

DMA Branding appointed Air-India’s brand consultant

Font Size   16
DMA Branding appointed Air-India’s brand consultant

DMA Branding (a division of Aliagroup) has bagged the Air-India account and will be the national carrier’s brand consultant for two years. The task on hand is to ensure that the brand essence of A-I percolates positively in a dynamic manner.

As a small beginning, the brand line – ‘Fly Well’ – coined by DMA is expected to touch every part of the brand.

Founded in 1998, DMA Branding is part of the global Aliagroup, a branding services conglomerate. It claims to be India’s first and only full-fledged branding house to offer a matrix of branding and design management services.

Aliagroup is a global branding services conglomerate, straddling different domains in the branding space through six specialist companies. Operating in the spheres of e-branding, outsourcing facilities, experiential retail marketing and landmark branding, Aliagroup brings to its clients a ‘total branding experience’.

The group companies include CyberBackoffice (CBO), Geodsx, Maximus and ARC.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...