Top Story


Home >> Advertising >> Article

DMA Branding appointed Air-India’s brand consultant

Font Size   16
DMA Branding appointed Air-India’s brand consultant

DMA Branding (a division of Aliagroup) has bagged the Air-India account and will be the national carrier’s brand consultant for two years. The task on hand is to ensure that the brand essence of A-I percolates positively in a dynamic manner.

As a small beginning, the brand line – ‘Fly Well’ – coined by DMA is expected to touch every part of the brand.

Founded in 1998, DMA Branding is part of the global Aliagroup, a branding services conglomerate. It claims to be India’s first and only full-fledged branding house to offer a matrix of branding and design management services.

Aliagroup is a global branding services conglomerate, straddling different domains in the branding space through six specialist companies. Operating in the spheres of e-branding, outsourcing facilities, experiential retail marketing and landmark branding, Aliagroup brings to its clients a ‘total branding experience’.

The group companies include CyberBackoffice (CBO), Geodsx, Maximus and ARC.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.