DMA Branding (a division of Aliagroup) has bagged the Air-India account and will be the national carrier’s brand consultant for two years. The task on hand is to ensure that the brand essence of A-I percolates positively in a dynamic manner.
As a small beginning, the brand line – ‘Fly Well’ – coined by DMA is expected to touch every part of the brand.
Founded in 1998, DMA Branding is part of the global Aliagroup, a branding services conglomerate. It claims to be India’s first and only full-fledged branding house to offer a matrix of branding and design management services.
Aliagroup is a global branding services conglomerate, straddling different domains in the branding space through six specialist companies. Operating in the spheres of e-branding, outsourcing facilities, experiential retail marketing and landmark branding, Aliagroup brings to its clients a ‘total branding experience’.
The group companies include CyberBackoffice (CBO), Geodsx, Maximus and ARC.