Purple Focus has been appointed by DLF to handle the creative duties of DLF Place, a premium fashion lifestyle mall in Delhi.
M&C Saatchi is the incumbent on the business.
"The agency understood our goals well. Besides, it showed much understanding of the category,” said Benu Sehgal, Vice President – Mall Management, DLF Place, while confirming the news.
Commenting on the win, Arvind Pal Singh, National Creative Director, Purple Focus said, “The brief was to create fresh and clutter-breaking communication keeping in mind the DNA of brand DLF, which the agency did successfully.”
“Our campaigns aim to extend the essence of the brand to match the changing needs of the retail market. Our team looks forward to creating different mall-specific events and communication,” he added.
Purple Focus has handled ‘DLF Shopping Festival’ throughout DLF malls for two successful years and ‘Fashion Focus’ for another premium mall, DLF Promenade, amongst others. Other than just being a creative agency, Purple Focus played an important role in offering solutions in terms of in-mall installations, digital presence of the mall, etc., said a company release.
Purple Focus’ association with DLF worked in its favour.