Top Story

e4m_logo.png

Home >> Advertising >> Article

DLF calls for creative pitch, account size estimated to be in the region of Rs 40 cr

06-November-2006
Font Size   16
Share
DLF calls for creative pitch, account size estimated to be in the region of Rs 40 cr

Real estate major DLF is scouting for a creative partner. Though the size of the business couldn’t be ascertained, sources close to the development peg it to be at least Rs 40 crore. It is learnt that Grey Worldwide and David are among the agencies in the fray for the business. The names of the other agencies, if any, couldn’t be ascertained at the time of filing this report.

When contacted, Rajiv Talwar, Executive Director, DLF Ltd, refused to divulge any details. All he said was, “This is an ongoing process where we evaluate the agencies. I don’t think there is anything in this for public consumption.”

It is not clear if DLF is looking for an additional agency or will evaluate and award the entire business to one agency after the pitch. It may be recalled that DLF is looking at launching an IPO and probably the hunt for a creative agency is for that. PerceptH currently handles the creative duties for DLF and has recently come up with the campaign with Shah Rukh Khan endorsing the brand.

Also see:

PerceptH Delhi commences multimedia campaign for DLF Group; Ad spend pegged at Rs 50 crore plus

DLF appoints Concept Communications as advertising and PR advisor for its Rs 10,000 crore IPO

DLF appoints Carat as media agency, Percept H for creative; ad spend to exceed Rs 15 crore

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world