Real estate major DLF is scouting for a creative partner. Though the size of the business couldn’t be ascertained, sources close to the development peg it to be at least Rs 40 crore. It is learnt that Grey Worldwide and David are among the agencies in the fray for the business. The names of the other agencies, if any, couldn’t be ascertained at the time of filing this report.
When contacted, Rajiv Talwar, Executive Director, DLF Ltd, refused to divulge any details. All he said was, “This is an ongoing process where we evaluate the agencies. I don’t think there is anything in this for public consumption.”
It is not clear if DLF is looking for an additional agency or will evaluate and award the entire business to one agency after the pitch. It may be recalled that DLF is looking at launching an IPO and probably the hunt for a creative agency is for that. PerceptH currently handles the creative duties for DLF and has recently come up with the campaign with Shah Rukh Khan endorsing the brand.
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